Leading Trends Behind Southeast Asia’s Digital Economy

Leading Trends Behind Southeast Asia’s Digital Economy

When the e-commerce platform Lazada launched in 2012, Southeast Asia’s online retail scene was still in its infancy. Fast forward a few years, Lazada has become the largest e-commerce platform in the region. However, the Singapore-based e-commerce firm is not the only one helping smaller retailers capture new markets. Mobile-centric marketplace Shopee is also providing stiff competition.