From Auditing to Analytics: MSc Business Analytics Success Story

From Auditing to Analytics: MSc Business Analytics Success Story

by | Feb 21, 2024 | MSc Business Analytics

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MSC BUSINESS ANALYTICS

From Auditing to Analytics: MSc Business Analytics Success Story

After seven years as an auditor in a Big Four firm, Bella Lau was eager for a change. “Everyone who has worked in a Big Four or audit firm would understand the demanding nature of the job,” she reflected. “I felt it was time to explore a new professional avenue.”

As an auditor, one of the most satisfying aspects of her job had been delving into extensive sets of numbers to derive patterns and trends. This skill translated well into a career switch into business analytics, where she could transform data into insights for better business decision-making.

Another factor that tipped the scales was her interest in coding. Bella had picked up programming languages like SQL during her undergraduate studies but had not found the opportunity to explore this passion in her auditing career. Having coding savvy would give her an advantage as a data analyst, equipping her to perform day-to-day tasks like data mining and modelling.

To pull off this mid-career change, Bella enrolled in a Specialised Master’s in Business Analytics at Singapore’s Nanyang Technological University (NTU). We chatted with her about her journey from auditing to analytics, and how her experience in the programme led to her current role at AI software firm Transparently.AI.

 

Getting hands-on with data analytics

Coming from Hong Kong, Bella had her eye on pursuing her master’s degree in Singapore due to its similar culture and the job opportunities available there. NTU stood out to her due to its “highly prestigious ranking in Asia” – the university clinched fourth place in the QS 2024 ranking of Asia’s top universities.

NTU’s MSc Business Analytics (MSBA) curriculum also offered one unique feature: a data analytics practicum. Scheduled for the third trimester of the programme, this three-month internship enables participants to gain hands-on experience with industry partners and take their learnings from classroom to workplace.

For someone making a career switch like Bella, the practicum was an invaluable opportunity to kickstart her new career path in data. “Given my age and previous work experience, I faced hurdles in securing an internship,” she explained.

To overcome this challenge, Bella turned to the career coaching services at NTU’s Graduate Studies Career Development Office (GSCDO).

The GSCDO’s career counsellors worked with her to clarify her career goals and interests, and subsequently matched her with an intriguing new role – one that would let her wield both her auditing experience and her newfound data analytics skills.

Diving into the dynamic world of AI

This data science role was offered by Transparently.AI, a Singapore-based AI software company breaking new ground in the detection of accounting manipulation and fraud. Powered by proprietary machine learning algorithms, Transparently.AI’s solution can analyse millions of data points and deliver forensic accounting reports on over 80,000 companies across the globe.

“The practicum experience introduced me to the world of AI,” said Bella. “Prior to this, I had never considered engaging in anything related to AI. Working at Transparently.AI provided the perfect opportunity to leverage my domain knowledge in auditing while utilising machine learning tools.”

NTU’s MSBA programme also provided a foundation for her journey into AI. With future-ready modules like ‘AI and Big Data in Business’ and ‘AI with Advanced Predictive Techniques in Finance’, the MSBA curriculum is designed to help participants stay on the cutting edge of the latest technologies reshaping businesses.

In the face of the internship’s many challenges, Bella seized the chance to put many new learnings from her MSBA journey into practice. “The MSBA programme equipped me with knowledge of the ‘hottest’ and most commonly used programming languages, such as Python, R, and Tableau,” she shared. This stood her in good stead during her internship, where coding was a significant aspect of her everyday tasks.

Another challenge involved adapting to working in an engineering team with a completely different routine than what she was accustomed to. “Despite always considering myself a business student, I lacked the mindset for data analytics projects,” Bella explained. Fortunately, her experience with group work in the MSBA programme helped to ease the learning curve. “MSBA created an environment for collaboration with course mates of diverse backgrounds, allowing me to gradually adapt to how an IT person thinks and works.”

Her hard work ultimately paid off. By the end of her internship, Bella had secured a full-time position at Transparently.AI as a Research Manager in Data Science.

 

Reaching new heights with the right foundations

As a Research Manager, Bella performs accounting research and pinpoints best practices to develop and enhance Transparently.AI’s machine learning system. The role calls for a thorough understanding of accounting data and audit analysis, alongside strong data modelling knowledge and coding skills.

For Bella, it’s also an opportunity to bring her love of coding to life. “I’m really enjoying the satisfaction of successfully building code and transforming something I know into a function,” she said.

In one recent project, she was tasked to develop new features for Transparently.AI’s system utilising insights from her auditing experience. “I leveraged my coding skills to build functions for each feature, which were then deployed into our system and thoroughly tested to ensure their functionality,” she explained.

She attributes her ongoing career success to the strong foundations she acquired at NTU. “The MSBA programme has played a crucial role in building a solid foundation in data science for me,” she recalled. “Not only has it enhanced my understanding of the fundamentals, but it has also helped me familiarise myself with the essential routines of software engineering.”

“Armed with this foundational knowledge, I’m able to continually advance my skills by engaging in more advanced programming techniques.”

 

Achieve career change with an industry-relevant programme

Getting your foot in the door of a new field is never easy, but Bella’s MSBA journey has helped her close the gap. With a practicum that offers extensive industry exposure, participants can sharpen their classroom skills and gain an edge for a fulfilling career in data analytics.

“Whether you’re a recent graduate or someone with working experience like myself, my advice is to leverage this opportunity to gain experience in a data-related job,” Bella shared. “Make the most of this chance to delve into the world of data and maximise your learnings. This can help you understand more about your interests in data analysis and data science.”

 

Looking for an MSc Business Analytics programme that combines future-focused content with industry relevance? Find out more about our MSBA programme here.

 

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Embracing Technology In Accounting With The MSc Accountancy Programme

Embracing Technology In Accounting With The MSc Accountancy Programme

by | Jan 4, 2024 | MSc Accountancy

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MSC ACCOUNTANCY

Embracing Technology In Accounting With The MSc Accountancy Programme

Today, the accounting industry is on the verge of an AI revolution. From tax to audits, AI-powered tools are rapidly automating many rote tasks that accountants used to do. Up to 48% of accountants say they plan to invest in AI and automation tools over the next year to become faster, sharper, and more efficient in supporting clients. Those who don’t risk being left behind.

“When I think about myself 10 years from now, I don’t want to be just an accountant,” said Darshini Krishna, a current MSc Accountancy (MACC) participant at Nanyang Business School (NBS). “To make sure that I’m not redundant, I’d like to be able to deploy technology and evolve together with the industry. I want to be a part of the AI revolution in my field.”

Darshini sought a way to close her knowledge gap between accounting and technology, and she found the right bridge in NBS’s MACC programme. She recounted her prior experience at a Big Four accounting firm, which inspired her to embark on further studies, and how she has grown through her journey at NBS.

 

Technology as an ally to accountants

After graduating with a Bachelor of Commerce in 2020, Darshini landed a role as a tax consultant at Deloitte’s US-India Offices. There, she advised clients on tax strategies and liaised with foreign tax authorities to expedite certificate issuance.

In the course of her work, she began to realise that technology could be a game-changer for her productivity. “During my undergraduate studies, we weren’t taught about how AI and analytics could be applied to accounting,” she reflected. “Even at a Big Four firm like Deloitte, there wasn’t a lot of scope to use technology to enhance our procedures.”

Darshini believed that knowing the right set of analytical tools would accelerate her efficiency by “10 times or even 100 times” – giving her more time to focus on meaningful tasks like decision-making. “The accounting industry isn’t growing as fast in terms of technology compared to other fields,” she observed. “Instead of viewing technology as a threat, we need to start thinking of it as a tool or ally.”

Speaking to other professionals at networking events sparked Darshini’s desire to upskill herself. “Many of them highlighted a gap between accountants and technicians. There’s up-and-coming demand for people who have a background in both coding and accounting,” she shared. “I want to be someone who can fill this gap and translate between the two areas.”

 

Levelling up with a Data Analytics specialisation

Darshini set her sights on the MACC programme at NBS to hone her technological skill sets. The curriculum stood out to her with its diverse courses, ranging from risk management to business analysis, and equity valuation.

Most importantly, the programme featured a unique Data Analytics specialisation. During this optional trimester, participants can gain insights into cutting-edge technologies like AI in Accounting and Finance, Blockchain for Business, and Audit Analytics. “This was a big reason why I chose NBS, as I wanted to learn how to apply data analytics in accounting,” she said.

Looking back on her first trimester at NBS, Darshini thoroughly enjoyed her classes. “I generally get sleepy during classes, but I don’t think I’ve ever felt sleepy here!” she joked. “You can see how much experience the professors have, and I like how they use case studies to give our lessons a lot of practical relevance.”

In particular, she had fond memories of her Management of Legal Obligations in Business module, led by the “bubbly and joyful” Professor Valerie Du Toit-Low. “I didn’t expect to enjoy law, but she made it interesting with a lot of practical and relatable cases. For example, suppose you’re eating at a hawker centre, and you get food poisoning, how can you deal with it?”

Darshini also shared that all her professors have been highly approachable even after class. “I could always approach them to ask questions, or just chat with them about my career interests. Every professor has been kind enough to help me out.”

 

A stronger understanding of cultural diversity

Having lived and studied in India for most of her life, it’s Darshini’s first time in Singapore. While Singapore’s “hustle culture” came as a surprise to her, it has motivated her to become a lot more active.

“Everyone is always doing something here, whether it’s sports, adventures, or academics,” she laughed. “In India, I was more of a ‘lazy person’, but I’ve ended up doing some adventure sports and going to more events here.”

Another big change for Darshini was having coursemates of diverse nationalities in the MACC programme. While initially nervous about connecting with her coursemates, the orientation activities arranged by NBS before the start of the term helped ease her mind. “We had fun activities like singing songs and doing funny poses for a photo shoot, which helped me to break the ice with my coursemates.”

During assignments and group work, the diverse perspectives of her coursemates have exposed Darshini to different ways of solving problems. She believes this understanding of cultural diversity will be invaluable in her future career.

“I plan to work in Singapore, which is a global financial hub,” she said. “I’m developing a global mindset that will prepare me to work with people of different cultures and nationalities.”

 

Taking on the tech-enabled future of accounting

When asked about her career plans after graduation, Darshini revealed her hopes for a change from her tax consulting role.

“Tax is a field where you largely follow set processes. I want a role where I can apply my analytical knowledge and help in decision-making, and the MACC programme will help me grow towards this.”

While she did not have a specific career path in mind, she anticipated that her MACC journey would help her gain clarity. “I’m gaining a stronger knowledge base in various fields, from law and audit to financing and consulting,” she explained. “I’m also looking forward to the module on Forensic Accounting as a potential career path.”

The MACC programme’s technological focus and diversity of subjects, she believes, will have enduring relevance for her career – whether in accounting or beyond. Her advice to aspiring candidates is to go in with an open mind.

“Learning about technology will give you an edge over traditional accountants, as you’ll be able to enhance your work and provide insights that companies are looking for,” she said. “Even if you don’t want to go into accounting, the MACC curriculum offers a wide range of subjects integrated with technology and analytics. This knowledge can help you open doors to so many different roles.”

 

Find out more about the MSc in Accountancy programme here.

 

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Transforming Regional ESG Impact: Francois’s Journey

Transforming Regional ESG Impact: Francois’s Journey

by | Dec 6, 2023 | Nanyang Executive MBA

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NANYANG EXECUTIVE MBA

Transforming Regional ESG Impact: Francois’s Journey

Amid a new global emphasis on the environmental, social and corporate governance (ESG), sustainability stands at the forefront of many corporate agendas today. However, how can global business leaders ensure that initiatives truly have a real impact?

For one sustainable aviation expert, the answer lies in high-level collaboration. “Technology per se is insufficient to drive disruption,” said Francois Balland, Chief Product Officer at AIR Lab, a joint research lab by French multinational Thales and the Civil Aviation Authority of Singapore.

“International flights frequently cross regional boundaries, and the impact of aviation emissions transcends national airspace,” he added. “We are reaching a stage, where further optimisation can only be done through regional collaboration, which requires cultural intelligence, stakeholder identification and engagement.”

Directing global teams across Asia and Europe, Balland’s work is centered on driving innovation technology through the development of next-generation, digital aviation solutions that leverage new technologies, such as Cloud and open API and involve regional experiments such as collaborative data exchange.

To facilitate the long-term stakeholder collaboration needed to turbocharge these solutions, the C-suite executive, who has spent 15 years with Thales and holds a Master of Science, enrolled in the Nanyang Executive MBA (Nanyang EMBA) programme at Nanyang Technological University (NTU) in 2022. The programme is offered by Nanyang Business School.

“As my leadership responsibilities grew, I started to feel that a consolidation of business acumen and strategic thinking skills would support me in being more impactful in the moments that matter,” he shared.

A Powerful Suite of Interconnected Skills

In the Nanyang EMBA, participants embark on study trips to partner institutes, Haas School of Business at the University of California, Berkeley, and Tsinghua University, School of Economics and Management in Beijing, where they gain insights on cultural intelligence and innovation delivered by world-class faculty.

“I chose NTU, because the inclusion of immersions in Tsinghua and Berkeley unveiled diverse perspectives on conducting business in Singapore, the United States, and China. Acquiring a comprehensive understanding of these varied approaches and incorporating them into one’s portfolio is an exceptionally potent tool.”

Through these experiences, Balland – who achieved a position on the Dean’s List for his mastery of the programme’s modules – gained “a profound appreciation for cultural nuances in communication, and a valuable repertoire of business approaches that can be leveraged to enhance executive acumen and decision-making capabilities”.

The regional leader leveraged stakeholder analysis strategies to tailor Thales’ value proposition and communication strategies to better align with stakeholder priorities and leveraged his newfound negotiation expertise to garner stronger stakeholder support for initiatives.

Beyond cultural insights, he also parlayed learnings from modules on corporate sustainability into key projects aimed at optimising regional air traffic to reduce fuel consumption, and channelled takeaways on corporate innovation into guiding project teams, partners and experts to embrace disruptive technology.

“Technology in itself holds little value unless it is embraced through relevant corporate strategy, with the right teams, stakeholders, investments, and at the right time – the point being that the value of the Nanyang EMBA programme is reinforced through the realisation of ties between each module,” he said.

“The emphasis on cultural intelligence, as well as business sustainability, helped me design solutions that considered environmental impact while engaging efficiently with regional stakeholders. It taught me to embrace disruption, which is what is needed to integrate these technologies effectively, while keeping sustainability in focus.”

Cross-Pollinating Ideas Through New Connections

Beyond lectures, Balland’s cohort of C-suite executives, partners, managing directors and business owners – hailing from 15 nationalities and across 20 industries – also proved to be a rich source of innovation around sustainability practices.

In one conversation, a peer with a background in airport operations shed light on innovative practices in terminal management and security that were useful for enhancing aviation efficiency.

Another time, discussions with fellow participants from the automotive industry on emission mitigation proffered new approaches to reducing the carbon footprint of the aviation sector.

In a third instance, classmates involved in airline maintenance shared knowledge on best practices that could reduce fuel burn and, in turn, greenhouse gas emissions.

Francois' Quote

“The interactions expanded my horizons significantly, and the network cultivated has been instrumental in creating a larger web of connections, opening doors to collaborative ventures, and providing access to valuable insights across various sectors,” said Balland, who was conferred the Outstanding Peer Award for his own contributions around cultural, technological, and industrial perspectives.

What lies ahead for this sustainability leader? Much like the technology he engages with, Balland aspires to evolve personally and promote a more sustainable direction within the current generation of corporate leadership.

“We are living in an environment where conservatism leads to missed opportunities,” he remarked. “I like to remind myself that in today’s disruptive world, it’s crucial for senior executives to remember that if we don’t fail, it means that we haven’t tried hard enough.”

“It is our turn to empower a future generation of leaders to drive change, and advocate for sustainability – leading by example to drive these important causes forward and make a meaningful impact on the issues the world is facing.”

 

 

About the Nanyang Executive MBA 

In this rapidly changing world driven by technology, digitalisation, and sustainability, lifelong learning is the key to stay ahead of the competition. The Nanyang EMBA equips business leaders with the tools and strategies to lead purposefully in the hyperconnected economy.

This part-time programme offers a career-compatible schedule, which allows you to focus on both work and study. The programme’s duration is 13-months with the flexibility to stretch to 2 years to accommodate work demands.

Visit our website at https://bit.ly/NanyangExecMBA or download the brochure to learn more about the programme and available funding options.

 

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Click here to learn more about the Nanyang Executive MBA programme or contact us at execmba@ntu.edu.sg.

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How an MSc Business Analytics Equips a Finance Major for Data Solutions

How an MSc Business Analytics Equips a Finance Major for Data Solutions

by | Dec 4, 2023 | MSc Business Analytics

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MSC BUSINESS ANALYTICS

How an MSc Business Analytics Equips a Finance Major for Data Solutions

Business analysts have the art of problem-solving down to a science. Turning data into insights to improve products, pinpoint root causes, and reduce inefficiencies – it’s all in a day’s work for a business analyst.

Despite being a finance major, Erick Susantong found himself drawn to the problem-solving possibilities of data analytics. During his undergraduate studies, he was introduced to the basics of data analytics and machine learning and found them fascinating.

“However, these lessons were focused on theory and not implementation,” he explained. “I learnt that I could use certain analytics models to solve certain problems, but I didn’t have the programming skills to actually apply it.”

To explore a career shift toward data analytics, Erick knew he needed to bring his theoretical learning to life and he found a path to achieve this in Nanyang Business School’s (NBS) Specialised Masters (MSc) in Business Analytics programme.

 

From theory to real-world problem-solving

Like many undergraduates, Erick spent a few summers pursuing internships. In his first stint as an e-commerce intern at an Indonesian startup, he analysed past promotional campaigns to design a promotion plan that would maximise profits. “I saw how analytics could create value for a company,” he said.

As a summer associate at Boston Consulting Group (BCG) in Jakarta, one of his most memorable projects was analysing a client’s past employee safety data using Excel. His insights helped to determine key causes of workplace accidents and where they happened along the production chain.

“Most of these were achieved using Excel and the programming language R. I actually knew of other methods that could further improve my analysis but I just didn’t have the programming skills to perform them,” Erick shared. “This sparked my interest in pursuing a Masters in Business Analytics (MSBA).”

While researching programmes in the region, he noticed something unique about NBS’s curriculum: a data analytics practicum enabling participants to take on a three-month internship in their third trimester. For Erick, this opportunity to gain real-world experience was a game-changer. “I liked that I would be able to apply what I’ve learnt in the industry, and it would be a good stepping stone to a full-time role as well.”

 

Levelling up his programming skills

Three months into the MSBA programme, Erick felt that the hands-on approach of the curriculum has pushed his programming skills to the next level. “It’s very focused on how to implement analytics models, which is challenging but important since programming is a key skill for data analysts.”

For participants without a programming background, the MSBA programme runs a bootcamp dubbed Programming Essentials before the start of term. Despite having some prior programming basics, Erick admitted that the bootcamp was tough.

“In our final group project, we had to build a basic application to solve a business problem,” he recounted. “My past programming knowledge was more about data analysis and not building software, so that was a challenge. But it was definitely a good learning opportunity.”

 

Gaining an edge through group work

Transitioning directly from undergraduate to master’s studies, Erick shared that he needed some time to adapt. One significant change was the coursework approach. While his undergraduate experience was heavily exam-focused, he found himself engaging in hands-on group projects and presentations for every module at NBS.

“I’m really enjoying all the group projects now, as I didn’t get the chance to apply what I learnt to solve business problems back in my undergrad,” he shared. “Getting experience with group work will translate well to a real-life work scenario, since I’ll need to collaborate with colleagues on projects and present our results to a supervisor.”

With course mates from around the globe, group work also offered Erick an opportunity to learn from different cultures. “My groupmates often have different ideas and perspectives on things. It helps me to expand my viewpoint, especially when working in Singapore’s multicultural context.”

Another key skillset that Erick hopes to hone is communication, and the MSBA programme provides ample opportunities for this through group work, presentations, and class discussions. “As a business analyst, I’ll need to communicate and explain technical details in an easy way to non-technical colleagues,” he said.

 

Pulling off a career shift with an MSc Business Analytics

With his drive to improve, it is not surprising that Erick was a recipient of the ASEAN Development Scholarship offered by NBS. Open to citizens of ASEAN member countries outside Singapore, this partial scholarship offsets 40% of tuition fees.

Erick shared two top tips on applying for the scholarship. Firstly, apply early. “You need to apply before the Round 1 deadline to be considered for the scholarship. So if you’re already sure about the programme, get started early.”

Secondly, be strategic when answering the essay questions. “It’s good to elaborate on how this programme can benefit you in your future career,” he suggested. “Think about how your past experiences in your undergraduate studies and internships can improve the quality of your future cohort.”

Looking ahead, Erick has plans to become a business analyst or data analyst in the financial sector – bringing together the best of his finance training and analytics skillsets. For anyone considering a career switch into business analytics like himself, his advice is simple: do your research first.

“Many people think it’s all about creating and implementing models, which might be true for data engineers. But data analysts have to spend a lot of time on cleaning data, which is a tedious task to a lot of people” he said. “Another thing is that business analysts need to communicate with people a lot, as they are the liaison between the business side and IT teams. So it’s not the right fit for those who prefer being behind the computer all the time.”

Finally, Erick’s advice to those without programming knowledge is to start preparing early on. “Though you’ll have a bootcamp, it’s fast-paced and there’s a lot of learning to cram in a very short time. Take some introductory courses in programming to get a headstart!”

 

The MSc Business Analytics programme equips participants to solve business problems with cutting tools and technologies, enabling you to transform data into value for businesses. Find out more about the MSBA programme here.

 

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Nanyang-Waseda Double MBA – Two siblings share their story

Nanyang-Waseda Double MBA – Two siblings share their story

by | Nov 8, 2023 | Nanyang MBA

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Nanyang Waseda Double MBA

A Brother-Sister Pair Take on the Nanyang-Waseda Double MBA

Given their similar job skills and strong family bond, it’s not surprising that these two Filipino siblings chose the same MBA path.

Laura Lutao had worked in data analytics for companies in different industries, most recently for an e-commerce platform. Her younger brother, Joey, worked as a digital transformation lead in a Filipino Fast-Moving Consumer Goods (FMCG) company, and was “double-hatting” as a data analyst as well.

Both Laura and Joey wanted to assume more front-facing, leadership roles. And both decided that pursuing an MBA programme was the best way to help them achieve this goal.

“I thought it would help me become more flexible in the future opportunities I can take on, because an MBA helps build my business acumen,” says Laura. Joey, for his part, wanted to prepare for taking on more responsibilities in the future: “I want to take charge, talk to stakeholders, and give insights using business data,” he tells us.

The Lutao siblings found that their goals best aligned with the double MBA programme of Nanyang Business School (NBS), specifically the Nanyang-Waseda Double MBA. Here’s how the Nanyang-Waseda Double MBA helped the siblings gain greater cultural intelligence, while simultaneously expanding their career horizons.

 

Laura Lutao: From technical to managerial, local to regional

Laura Lutao: From technical to managerial, local to regional

For Laura, the Nanyang-Waseda Double MBA afforded her a multi-faceted exposure to the business world – starting with NBS’s highly engaging admissions process.

“They were super helpful and very prompt,” Laura recalls. “I thought to myself, if that’s the kind of engagement that they have, I know for sure I’m going to get this same treatment when I’m within the programme.”

The Nanyang-Waseda Double MBA is a 14-month programme that starts in Singapore and ends in Tokyo – with the potential for a future career in either country. “Having that kind of exposure is a very significant jump,” Laura says.

As an MBA participant, Laura noticed the difference in teaching methods between the two top business schools. In NBS, case studies formed the core of most lessons, engaging students to share their ideas and insights with each other. The Waseda classes, on the other hand, were more structured in presenting the concepts and frameworks.

The diverse background of her fellow Nanyang MBA peers, in particular, enriched Laura’s in-class experience. “Learning doesn’t only happen within your class; it happens by simply engaging and interacting with people offering very different perspectives,” she explains.

The international cohort, in fact, became a major talking point in her job interviews: “I kept on highlighting that I was with such a diverse cohort,” Laura recalls. “My interactions with people from many different countries and industries really made me qualified for the job.”

Her Nanyang-Waseda Double MBA prepared Laura for the cross-border, regional roles she wanted to pursue. Fresh from her Nanyang MBA, Laura already found significant professional opportunities right on her doorstep. “I think the fact that I was already in Singapore really put me in a very advantageous position,” she recalls.

She first landed at Foodpanda as a Sales Performance Regional Specialist, before moving on to Xendit as Sales Operation Lead. She credits NBS’s Cultural Intelligence modules with significantly improving her career prospects. “After my MBA, I did a regional role where I was handling 11 different markets,” Laura tells us. “[The MBA] prepared me to handle conflict resolution and problem-solving conversations.”

 

Joey Lutao

Joey Lutao: Similar pivot, different approach

After several years of working for Universal Robina in the Philippines, Joey knew he was ready to take on an MBA, just like Laura. “I was really inspired by my sister,” he says.

He also considered the MBA as a good way “to pivot from a technical role to a more business role.” His initial plan was to go to Nanyang-St. Gallen, but he changed his mind after Laura shared her positive experience of Nanyang-Waseda.

Joey quickly realised that at NBS, resting on his laurels was no longer an option, as he was studying alongside “a lot of talented people [who are] really good at the course.” He decided to step up his approach to thrive in Nanyang’s highly diverse and competitive environment, and hold his own among his peers.

“In a way, they’re helping me out indirectly, because I’m motivated by these people,” Joey says. “They’re so good, I want to be like them! I have to put in more hours of work just to be on the same level.”

The course on cultural intelligence was something he initially took lightly – but eventually learned to embrace. “If you would like to work with clients from different parts of the world, it becomes really important that you build on your cultural intelligence,” Joey tells us.

Joey is on track to complete his MBA by 2024. Laura, for her part, notes that Joey’s approach to the Nanyang-Waseda Double MBA programme is poles apart from hers. “He has more concrete plans, he is more ambitious and he is definitely more organised in the way that he approaches things,” Laura says of her brother, who is already adding to his double MBA coursework with various extracurriculars.

He is presently the EXCO VP for marketing and communications, has joined multiple MBA clubs, and is participating in the BNP Sustainable Finance case competition, while also applying for the JMCC case study competition. “I want to take on as many roles as I can, because I feel like that’s how I grow,” Joey tells us.

 

Conclusion: Making connections and changing mindsets

As somebody who has already finished the Nanyang-Waseda Double MBA programme, Laura knows that 14 months can fly by fast. She advises her brother – and others planning to take the same double MBA programme – to “enjoy it and absorb as much as you can in this short period of time.”

The theoretical frameworks encountered in class discussions helped Laura the most. “I thought these things were just common sense, but there’s so much structure in the way that you should be thinking about business ideas,” Laura tells us. “Later on, you realise that you start thinking very differently.”

For his part, Joey intends to build on his cultural intelligence education, as he seeks future opportunities in Singapore. “It’s a melting pot of tech startups, consulting, and FMCGs,” he says. In terms of his workload, he’s keeping an open mind and taking his sister’s words of advice: “I’m enjoying the process.”

Like the Lutaos, you’ll experience a shift in your mindset after qualifying for the Nanyang-Waseda Double MBA programme. The dual programme combines the strength of two of the top business schools in Asia – enabling professionals with or without business backgrounds (like the Lutao siblings) to have a deft grasp on both global business and the management of technology.

Find out more about the Nanyang-Waseda Double MBA. Applications are now open.

 

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The Nanyang MBA is a flexible 12-month or 18-month programme designed to fuel your growth into a future-ready leader equipped with the skills needed to excel in a global, digital environment. The programme aims to develop impactful, culturally adept leaders who embrace the connection between business, technology, and innovation to excel in global environments and adapt to each new wave of digital change.

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Nanyang MBA – APEC scholars share their experience

Nanyang MBA – APEC scholars share their experience

by | Nov 8, 2023 | Nanyang MBA

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NANYANG MBA

Nanyang MBA – APEC scholars share their experience

Meet Four APEC Scholars Blazing New Trails in Business

These future change-makers found a gateway to a better future, by securing an APEC Scholarship.

This prestigious and highly exclusive scholarship is open only to citizens of “member economies” of APEC, excluding Singapore. It covers the full cost of a Nanyang Business School MBA programme; only one place is granted every year.

Those who pursue it find their careers and lives transformed, in more ways than they imagined possible.

 

Song Han Nguyen

Song Han Nguyen – Shifting from MNCs to tech

Prior to her Nanyang MBA, Song Han Nguyen (Nanyang MBA Class of 2019) was working as a consultant in EY’s Ho Chi Minh City office – and was also pondering a problem that consulting firms often face in developing markets.

“You get a really nice strategy written up by consultants, but implementation gets really hard,” Song Han explained. The dilemma got her wondering “if there’s any way that that could improve.”

She realised a Nanyang MBA could help her learn about “building more competitive strategies,” but Song Han got more than she bargained for. Securing an APEC Scholarship triggered a whole career perspective shift.

“Before, I was really into consulting and strategy for large corporations,” she tells us, but the Nanyang MBA showed her that “there are a lot more options for me out there in the market.”

Her time as an APEC Scholar led her to pivot to the tech industry. “During the MBA, I got exposed to tech at a deeper level,” Song Han explains. “There is so much more innovation there, compared to the traditional industries that I have been exposed to.”

In the course of her Nanyang MBA, she dove head-first into digital and tech activities. “I was able to join projects covering tech startups; we also had tech people in Singapore sharing in our class,” she recalls.

Today, as a strategy manager at loyalty platform tech startup TapTap, Song Han is now a consummate tech professional. The future is wide open, but she won’t say no to a return to consulting. “Professionals with both consulting background and hands-on experience are very rare in Vietnam,” she explains.

 

Victor Medina

Victor Medina – Building a future in sustainability

Victor Medina (Nanyang MBA Class of 2022) discovered a career path in sustainability from his time as an APEC Scholar – not an obvious outcome, given his background as an electrical project engineer at Petron, the Philippines’ largest oil and gas refinery.

He would not have considered taking on a Nanyang MBA, if he had not won his year’s APEC Scholarship. “The scholarship provided me with the financial security to complete my MBA without constant worry about expenses,” Victor tells us. “I’m incredibly grateful – without the APEC Scholarship, obtaining my MBA degree from a prestigious institution would have been nearly impossible.”

At Nanyang Business School, Victor discovered a passion towards sustainability – inspired by the commitment shown by the university and professors, in particular Sustainability Professor S. Viswanathan.

Victor put his principles into practice, joining a Social Innovation Challenge case competition in 2021; taking part in two sustainability-related internships; and even joining the Student Executive Committee, where he learned how to effectively navigate and lead a diverse group comprising individuals from various nationalities, cultures, and backgrounds.

Today, Victor is pursuing a post-MBA career that aligns with his interests, aiming for a Chief Sustainability Officer role in the next ten years. He is also committed to making a sustainable future possible in the Philippines, his homeland. “I am committed to figuring it out and making a meaningful difference,” he tells us.

 

Jessica Han

Jessica Han – Future tycoon finds grounding in Singapore

Jessica Han (Nanyang MBA Class of 2023) used her MBA experience to make room for all the big plans she has for her life. “I joined the Nanyang MBA with the intention of looking for more possibilities,” she explains.

Prior to her time at Nanyang MBA, Jessica had been working for six years in China PRC’s burgeoning tech industry – spending the latter two years at ByteDance as a strategy manager. Even then, she always planned to start her own business and believed an MBA would help supplement her knowledge.

The APEC Scholarship helped validate Jessica’s entrepreneurship goals, giving her a “strong boost” of confidence. As she expected, the MBA curriculum helped fill out the information she needed for her future as an entrepreneur, particularly insights in finance and supply chain. She shares that it gave her a foundation in thinking through business strategies systematically – something she felt was out of reach in her previous working experience.

“Before the MBA, I worked for ByteDance to support the Chinese brand for growth,” she explains. “I had no initial background, because my undergraduate degree is biomedical engineering; and working in a tech company is not like a traditional business background.”

Today, Jessica is building her business from scratch – Newbyte, an online marketplace with operations throughout Southeast Asia. She attributes the Nanyang MBA and the APEC Scholarship with giving her the knowledge and motivation to start her own business in today’s competitive environment.

For future APEC Scholars, Jessica has a few simple words of advice. “Know what you are looking for, and have a clear path to reach that goal,” she explains. “Be true to yourself – don’t pretend to be somebody you are not.”

 

Arief Kresnadi Ignatius Kasim

Arief Kresnadi Ignatius Kasim – Out of his comfort zone

Arief Kresnadi Ignatius Kasim (Nanyang MBA Class of 2024) finds himself out of his comfort zone as this year’s APEC Scholar – and he’s enjoying every minute of his experience.

An Indonesian citizen, Arief achieved a bachelor’s degree at the Nanyang Technological Institute’s School of Electrical and Electronics Engineering in 2018. He has worked in Singapore ever since, spending the last five years rising through the ranks at Siemens Singapore.

His present stint as an APEC Scholar pursuing a Nanyang MBA has been eye-opening for Arief. For starters, his APEC Scholarship has motivated Arief to make the most of his time in NBS’s MBA programme. In practice, this has resulted in Arief striving to push himself out of his comfort zone, and become more proactive academically and socially.

He also realises that being an APEC Scholar gives him a high profile, whether he likes it or not. “I’m expected to set an example, both academically and in personal character and conduct,” he explains. For him, this means “active participation in class, assisting peers whenever possible, and building relationships not only with my peers but also professors and staff.”

The Nanyang MBA’s leadership modules are a highlight of the experience, in his opinion. “They give me valuable skills such as cultural intelligence, talent management, and negotiation which are essential for leaders in a global and diverse world,” he explains. He specifically calls out the Cultural Intelligence (CQ) module taught by Dr. Catherine Wu as an “eye-opening experience to learn how we can function in a culturally diverse environment.”

These insights will serve him well after he completes his MBA in 2024: “I plan to go back to my home country, Indonesia, and grow my career there,” he shares.

 

Do you have what it takes?

The APEC Scholarship is the only scholarship that covers the full cost of the one-year full-time Nanyang MBA programme. Applications open in November and close in December each year.

Chart new paths in your career with the support of the APEC Scholarship.  Find out more about Nanyang Business School’s scholarships, or contact the Nanyang MBA office at mba.admissions@ntu.edu.sg.

 

Nanyang MBA

The Nanyang MBA is a flexible 12-month or 18-month programme designed to fuel your growth into a future-ready leader equipped with the skills needed to excel in a global, digital environment. The programme aims to develop impactful, culturally adept leaders who embrace the connection between business, technology, and innovation to excel in global environments and adapt to each new wave of digital change.

 

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Bridging the Knowledge Gap with MSc Financial Engineering

Bridging the Knowledge Gap with MSc Financial Engineering

by | Nov 8, 2023 | MSc Financial Engineering

Graduate Studies Blog

Bridging the Knowledge Gap with MSc Financial Engineering

MSC FINANCIAL ENGINEERING

Bridging the Knowledge Gap with MSc Financial Engineering

​In a fast-changing financial landscape driven by technology, professionals with strong quantitative and programming skills will possess a competitive edge. For many such professionals, a Masters in Financial Engineering offers a launchpad for career growth in diverse sectors – from trading to risk management.

Hùng Phạm Khắc can attest to this. Having stepped into a model risk management role at one of Vietnam’s leading banks, Hùng found himself struggling to understand certain terms and concepts used by his colleagues. “This knowledge gap became a significant drawback, prompting me to seek further education,” he says.

We sat down with him to find out how the MSc Financial Engineering from Nanyang Business School (NBS) is equipping him with future-ready skillsets, along with his top tips for success in applying to the programme.

 

​Bridging the knowledge gap

During his undergraduate days, Hùng majored in International Business Economics. While he excelled in finance and mathematics courses, he admits that he found his undergraduate studies “less fulfilling overall”.

After graduation, he entered the banking sector under the model risk management function. This involved evaluating various models from data sampling to development, including credit scoring models, and machine learning models.

“This practical exposure spurred my interest in applying advanced mathematics to real-world financial problems,” he says. “It propelled my shift toward financial engineering, where I could use my expertise to design innovative solutions and navigate the challenges of evolving financial markets.”

However, Hùng found himself scrambling to keep up with his colleagues during meetings, as they discussed advanced financial modelling concepts like Probability of Default (PD). He realised that he needed to build an in-depth understanding of statistical techniques to tackle complex financial questions – something that a Specialised Masters in Financial Engineering could help him achieve.

For someone without a strong programming background like Hùng, NBS’s MSc Financial Engineering (MFE) programme stood out for its inclusivity. “Unlike other universities that often prioritise computer science majors, NBS values any application profile,” Hùng explains. “Students from diverse backgrounds are welcomed.”

Hùng was also on the lookout for a programme with industry relevance, and NBS ticked that box with its team of experienced faculty and industry experts. “The programme is regularly updated to align with industry needs, and it emphasises both strong mathematical foundations and programming skills,” he says. Conversations with MFE alumni about their career growth gave him the inspiration he needed to take the plunge.

 

Navigating a gruelling application journey

Hùng describes his application journey for the MFE programme as “incredibly challenging and demanding”, particularly since he was juggling a full-time job on top of his preparations.

“I felt particularly anxious when I received a less than ideal Graduate Management Admission Test (GMAT) score,” he recalls, “especially as I had already missed the deadline for Round 1 of applications.” Determined to overcome these stumbling blocks, he poured his efforts into polishing his CV and admission essays, drawing on feedback and advice from his friends.

For many candidates, the interview process is the most nerve-wracking part of the application. Hùng’s strategy was simple: practice, practice, and practice.

“I examined every detail I put on my CV, ensuring I could respond confidently to any question,” shares Hùng. “I even compiled a list of 20 potential questions and created mock interviews to practise my answers thoroughly.”

His hard work paid off – despite being nervous about solving some tough mathematical problems, he sailed through the interview. “I’m immensely grateful that I successfully navigated the interview process in the end,” he says.

Looking back on his experience, Hùng has two lessons to share with fellow prospective candidates. Firstly, allocating sufficient time for research prior to application is key. “I’d say it’s crucial to spend at least a year on advance preparation before the application deadline,” he estimates. “This includes time for exams like the GMAT or Graduate Record Examinations (GRE), especially if you’re a first-time test-taker like myself.”

Secondly, he highlights the importance of conducting an honest self-evaluation of one’s abilities and achievements. “Ask yourself how and why you’re suitable for your chosen programme or industry,” he advises. “What have you done to prove you have the potential to pursue this? Thinking about this can help you better present yourself to the admissions team.”

 

Taking on today’s fast-paced financial markets

An MSc Financial Engineering offers a stepping stone to diverse paths in the financial industry, and Hùng is not limiting his aspirations at this stage.

“After graduation, I aim to pursue a career in quantitative analysis and financial modelling within the banking or asset management sectors,” he shares. “But I’m also keen on exploring roles related to algorithmic trading, where I can leverage my skills in quantitative analysis and programming to design algorithms that capitalise on market inefficiencies.”

Hùng has confidence that NBS’s MFE programme will equip him with the advanced quantitative and programming skills to open many doors in the finance world.

“What’s really great about this programme is the focus on real-world application,” he emphasises. “I’m not just learning theoretical frameworks; I’m diving into practical skills that are directly useful in the industry. This means I’ll be well-prepared to take on the fast-paced and ever-changing financial markets, making me an asset to future employers.”

Furthermore, the curriculum offers many opportunities for group work and presentations, enabling Hùng to hone his soft skills in communication. “Through my work experience, I know how crucial it is to communicate complex financial ideas to non-technical stakeholders,” he explains. “The ability to identify issues and propose effective solutions clearly and convincingly will give me an edge in the industry.”

 

Accelerate your career growth with the MSc Financial Engineering programme – a multi-disciplinary programme designed for professionals to excel in a changing financial landscape. Learn more about the programme here.

 

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Engineering to Accounting: A Transformative Journey with the MSc Accountancy Programme

Engineering to Accounting: A Transformative Journey with the MSc Accountancy Programme

by | Oct 11, 2023 | MSc Accountancy

Graduate Studies Blog

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MSC ACCOUNTANCY

Engineering to Accounting: A Transformative Journey with the MSc Accountancy Programme

Far from mundane number-crunching, today’s accounting industry is changing at lightning speed. Novel technologies like AI are unleashing new ways to transform financial data into business insights. As the world moves towards achieving net-zero, accountants also play a key role in shaping the future through sustainability reporting. 

The evolving role of the accountant is fascinating to Jackson Chan, a current participant in Nanyang Business School’s (NBS) MSc in Accountancy (MACC) programme. “Financial reporting standards are always improving – for instance, companies are now called upon to comply with zero-emission standards,” he says. “Accountants have a strategic part to play in this.” 

Jackson’s path to accountancy is somewhat unusual – he was a mechanical engineer for almost three years. Here, he tells us why he is making a career pivot, and how the MACC programme is helping him unlock new opportunities. 

 

From engineering to accountancy

As an undergraduate, Jackson majored in Mechanical Engineering before going on to his first job as a display engineer. However, he never lost sight of his interest in numbers.

“I realised I was keen on acquiring knowledge about numbers and financial analysis,” he reflects. “I wanted to broaden my skillsets and keep learning new things such as accounting capabilities, to adapt in this ever-changing world.”

Jackson’s interest in a career change grew when he took the plunge to join a firm that offered accounting and financial reporting services. Being immersed in financial statements gave him new perspectives and the confidence to pull off a career change.

“Accounting is like solving a puzzle to turn numbers into meaningful insights and recommendations,” he explains. “Through accountancy, I could also gain comprehensive skillsets for my future career – from financial management to corporate tax, transfer pricing, investments, contract law, corporate assets knowledge, and even some HR management along the way.”

 

A programme with strong industry relevance

Although Jackson is just beginning a career change, he has big goals in mind. One of them is to manage accounting for a multinational corporation. He recognised the need for an MSc Accountancy programme with real-world relevance and globally recognised accreditation.

 

Jackson Chan

The NBS curriculum stood out with its strong industry connections. Selected modules are conceptualised and co-taught with experts from the Big Four accounting firms, enabling participants to link classroom learnings to real-world business problems. “The programme is globally accredited and has a very good reputation in the field of accountancy and finance,” he adds.

Jackson Chan

The NBS curriculum stood out with its strong industry connections. Selected modules are conceptualised and co-taught with experts from the Big Four accounting firms, enabling participants to link classroom learnings to real-world business problems. “The programme is globally accredited and has a very good reputation in the field of accountancy and finance,” he adds.

 

Given his non-finance background, Jackson was prepared for a tough transition into the world of accountancy. “I have to put in great effort to catch up in all areas of accountancy, particularly topics like financial accounting, whereas my peers may already be familiar with things like formatting financial statements and reporting structures,” he says.

To help participants like Jackson bridge any gaps in knowledge, the MACC programme offers preparatory courses before the start of the academic year. “Luckily, I had strong support from the programme which offered the opportunity to attend Harvard Business Publishing Education’s online course, enabling me to brush up on the basics of accounting.”

 

Problem-solving in a global context

Only a month into classes, Jackson can already attest that his experience has been “very insightful”. The MACC cohort is a diverse one, comprising over 90% international participants. He shared that his interactions with coursemates have enriched his understanding of the global business landscape – an understanding that will be crucial for his dream of joining a multinational corporation.

“There’s a lot of groupwork required in accounting,” he says. “Being part of an international team enables me to hone my problem-solving skills, with synergy from the different skillsets and viewpoints of each of our team members.”

Outside the classroom, he’s had opportunities to get to know his coursemates better through activities, such as during the orientation week. “We had fun team bonding activities with our fellow coursemates, ending off with the MSc Graduate Social evening where we made new friends and enjoyed good food together!”

While it is early days in the programme, Jackson is already looking forward to the rigorous curriculum ahead. “I’m quite excited for the Tax Management module, which will be highly relevant for understanding how tax regulations impact businesses. Company Law is another module that sounds interesting – we’ll learn about corporate governance and how companies are managed and controlled.”

 

A stepping stone to a global career

As technology transforms accounting, the role of the accountant is shifting from traditional compliance to strategic insights. For Jackson, the prospect of delivering greater value to businesses is inspiring. “I hope to contribute effectively to the finance industry and make a positive impact in the broader context,” he tells us.

Once he graduates next year, he believes that many doors will be open to him – both locally and globally.

“The MACC programme at NBS is well-accredited, with a direct pathway to the Singapore Chartered Accountant Qualification and strong links to professional bodies like ACCA,” he says. “This will be very useful in upskilling and gaining new perspectives, even after I graduate from NBS.”

 

Find out more about the MSc in Accountancy programme here.

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From Numbers To Insights: Levelling Up With MSc Accountancy’s Data Analytics Specialisation

From Numbers To Insights: Levelling Up With MSc Accountancy’s Data Analytics Specialisation

by | Oct 4, 2023 | MSc Accountancy

Graduate Studies Blog

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MSC ACCOUNTANCY

From Numbers To Insights: Levelling Up With MSc Accountancy’s Data Analytics Specialisation

Having secured a Master’s in Accounting and Finance from the renowned London School of Economics and Political Science, Shi Dawei found numerous opportunities awaiting him in the accounting industry.

After working for less than two years as an investment associate, he decided to go back to school. This time, he pursued a second MSc in Accountancy at Nanyang Business School (NBS).

“I began to realise that accounting numbers alone don’t necessarily provide direct answers to business and investment decisions,” he reflects. “In fact, they’re a starting point to raise questions in relation to the market, operations, and overall business context.”

To aquire the skillsets necessary to transform numbers into answers, Dawei turned to NBS. He elaborates on how new technologies are rapidly reshaping the role of the accountant, and how NBS’s MSc Accountancy (MACC) programme is equipping him to adapt to these changes.

 

Becoming a digitally agile decision-maker

Today, the accountant’s job description has moved from administrative to advisory. 

With the rise of big data in accounting, businesses increasingly rely on accountants to translate data into business insights. A 2022 study by the Singapore Accountancy Commission (SAC) reveals that more clients now expect practitioners to add value by developing business solutions and driving process improvements. 

Shi DaWei

“In the context of rapid technological advancements like AI and automation, the future roles of accountants will include solution providers and decision-makers,” explains Dawei. “It’s crucial for accounting professionals to stay digitally agile.”

“In the context of rapid technological advancements like AI and automation, the future roles of accountants will include solution providers and decision-makers,” explains Dawei. “It’s crucial for accounting professionals to stay digitally agile.”

Shi Dawei

 

Future-proofing with a data analytics specialisation

To brush up on his digital savvy, Dawei sought a second master’s degree with a strong emphasis on emerging technologies. The NBS’s MACC curriculum, with its unique Data Analytics specialisation, caught his eye.

Optional for MACC participants, this specialisation offers an additional trimester of five courses exploring key accounting technologies: AI in Accounting and Finance, Audit Analytics, and more. “It can enhance my technical skills in interpreting accounting numbers, and help me make more informed investment decisions in future,” Dawei says.

The expertise of the faculty members – many of whom are industry leaders – was a huge plus for him, since it added real-world relevance to his learning. “The professors are able to seamlessly integrate theory with real-world insights from their professional experiences,” he says. “My classmates and I always receive insightful responses when we raise questions to them.”

The opportunity to study in Singapore also sealed the deal for him. Dawei’s journey has been highly multicultural – he studied in Singapore, went to university in the United Kingdom, and most recently worked in China. Having experienced the best of East and West, he concluded that Singapore was best suited to develop his global perspective.

“I would say that Singapore has successfully captured the merits of both Eastern and Western cultures,” he shares. “This fusion of cultures would help me develop a holistic thinking style with a global perspective, which would be valuable in navigating the intricacies of our globalised landscape.”

 

All-round support for success

After three months, Dawei shares that he’s thriving in the MACC programme due to the well-structured curriculum and strong support from staff.

“I’d say the programme is above my expectations in terms of content diversity and quality of teaching,” he reveals. “It’s structured in such a way that we can work step by step on building a solid understanding of the fundamentals, before progressing to more challenging problems.”

While postgraduate life is hardly new to Dawei, the NBS experience was a pleasant surprise to him. “I was surprised by how easily I could reach out to any staff member regarding my queries and needs, and their responses were consistently prompt. NBS has definitely demonstrated how well a university can utilise resources and provide all-round support to students.”

The incorporation of learning experiences beyond the classroom also proved to be beneficial. “We have group tasks and take-home projects, spurring additional discussions and debates among group members,” he explains. “This gives us the opportunity to master soft skills that are essential to working in a team.”

Having encountered fraudulent activities when performing company analysis at work, Dawei found the ‘Forensic Accounting and Digital Forensics’ module particularly insightful. “Knowing how to apply investigation techniques and tools for fraud detection will help me make more informed investment decisions in future,” he says.

The question of whether AI will replace or assist accountants has become a hot-button issue, and Dawei is keen to explore this in the ‘AI in Accounting and Finance’ module. “We’ll get a sneak peek into one potential path for the future of accounting: using cutting edge technologies like AI to improve accounting processes. I think this will equip us with indispensable skills in accounting data analytics.”

 

Standing out in the industry

Dawei plans to kickstart a career in Singapore’s investment sector after his graduation next year. “Singapore is a hub that embraces global business prospects, making it appealing for both investors and entrepreneurs,” he shares.

With his newfound data analytics skills, he believes that he will be well-positioned to offer a broader portfolio of services as an accounting professional which gives him the edge in a fast-transforming industry.

Furthermore, he has confidence in continued career support from the NBS community even after graduation. “The MACC programme has substantial recognition in the industry, with its active engagement with professional service firms and regulatory bodies. NBS also has a strong alumni network that’s inclusive for everyone, which provides more room for career development and business opportunities in the future.”

 

Find out more about the MSc in Accountancy programme here.

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From Peru to Singapore: Crossing the Globe with our MMS Alumnus

From Peru to Singapore: Crossing the Globe with our MMS Alumnus

by | Oct 2, 2023 | MSc Marketing Science

Graduate Studies Blog

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MSC MARKETING SCIENCE

From Peru to Singapore: Crossing the Globe with our MMS Alumnus

Faced with the prospect of a 40-hour flight away from home, even the most adventurous traveller might get cold feet. ​However, Keri Baba decided to cross the globe to enrol in Nanyang Business School’s Specialised Master’s in Marketing Science programme in Singapore – more than 19,000km from her home country. ​

“I wanted to change my environment entirely,” she explains. “I wanted to learn more about a country that’s completely different from my own.”

Keri’s heritage is Japanese – her family emigrated from Japan after WWII. She had always dreamt of exploring more of her Asian roots, but felt more comfortable in an English-speaking environment. With its record of safety, strong economic growth, and cultural blend of East and West, Singapore felt like the right choice.

Unlocking far-sighted marketing expertise

Back in her home city of Lima, Keri was a Senior Marketing Analyst at Audi Peru. She was in charge of the automotive giant’s digital branding and performance strategies in Peru, while managing the digital sales funnel.

Despite her industry experience, Keri hoped to deepen her marketing expertise. “My bachelor’s degree was in advertising, so I didn’t have deep knowledge in marketing topics,” she shares. “I began looking for marketing degrees in prestigious universities in Asia, and that’s how I stumbled upon the MSc Marketing Science (MMS) programme at NBS.”

What struck Keri was the programme’s focus on cutting-edge ​topics​ like data analytics and AI, equipping participants with the skills to navigate a fast-changing marketing world. “I was drawn to this really forward-thinking approach that I didn’t see find in any other marketing programme,” she says.

 

A​ new world

Moving to a new country is never easy, but Keri’s first months were especially tough. Having arrived in 2021 – midway through the COVID-19 crisis – she began her journey at NBS completely online. 

“I was in quarantine for two weeks, not knowing anyone in the country,” she recalls. “Luckily, our programme coordinator, Angie, had put together a fun online orientation. We played Bingo, Never Have I Ever, and karaoke. That helped me get to know some people before the programme started.” 

Frequent groupwork for classes also offered Keri a chance to meet new course mates. “I had course mates from India, China, Spain, Morocco, Poland, the Netherlands – such a variety! There were definitely language barriers and cultural differences to overcome, but having such a diverse cohort was exciting.” 

One key cultural difference that intrigued her was working styles during groupwork. As a Peruvian, she was used to discussing each detail in-depth as a group. In contrast, some of her groupmates preferred to divide the work efficiently and let each member come up with solutions for their respective parts. “While it didn’t feel as collaborative, it did speed up our work a lot,” she laughs. 

​​​​​These experiences helped hone her flexibility in working with teammates of diverse backgrounds. “We would try to explain our ​​own ​​perspectives and find some common ground,” she says. “The trick is to ask, ‘What are the positives each of us can bring to the table?’”​​ 

 

Gaining a global perspective

Besides her course mates, the curriculum itself offered a rich exposure to global perspectives as well. While Keri was well-versed in marketing to a local audience in Peru, her lessons at NBS taught her to create strategic solutions on a global scale.

In one memorable instance, a representative from Shiseido’s Clé de Peau Beauté visited the class to give them a business problem to work on. “The case study was for Asia-Pacific, so we had to design a top-level plan that could be adapted to diverse local markets,” she explains.

​​“Previously, I was only familiar with thinking about solutions specific to Peru. But our case studies at NBS gave us a global lens to strategise for different regions and markets around the globe. The MMS curriculum has broadened my perspective on thinking strategically for diverse contexts.”​

 

Opening doors to regional opportunities

This global perspective has proven invaluable as Keri embarks on her career post-graduation. Right now, she’s ​​two months into an exciting new role as an Experiential Marketing Specialist for Bentley Motors Asia Pacific

Keri thanks the support of NBS’s Graduate Studies Career Development Office (GSCDO) during her search for internship. “It’s a funny story: The GSCDO connected me with an internship opening at Bentley Motors last year,” she shares. “After six months, they invited me to interview with Interpublic Group, ​​a leading advertising company who had just won the account for Bentley Motors. A few months in, Bentley called me back for this newly created role.”

Her work as an Experiential Marketing Specialist, she says, is one of the most abstract and interesting roles she’s seen yet. “It’s all about how to make this brand more than just a car brand. How can we make Bentley more than just its products? I’m looking into partnerships and organising events on a local and regional level.”

Needless to say, this regional role calls upon her to connect with people from all backgrounds and cultures – a skill that her MMS experience has equipped her well with. “Strategic thinking from a global perspective is something I apply everyday to my work for APAC,” she says.

Her ability to find a common ground between different perspectives has also come in handy as well. “I work with retailers from different markets and colleagues from all over the world. Being able to blend my view of life with someone else’s and understand their style of working is very important.”

 

Taking the leap out of one’s comfort zone

Crossing the globe to study at NBS may have been a bold move, ​​but it’s has been a most rewarding one. Not only has the experience given her leverage in today’s global marketing landscape, it has also rewarded her with lifelong friendships.

Some of her fondest memories from in the programme were spent celebrating spending Christmas and Chinese New Year with friends. “The international students couldn’t go home without having to quarantine upon their return, so we all had to stay. I was initially saddened to be away from home, but we gathered at a friend’s house for potluck and spent the night playing games. We felt all the warmth of a true Christmas celebration.”

On Chinese New Year, she recalls, their Chinese classmates organised another memorable potluck. “We cooked and folded dumplings together, shared red packets, and played games. It was a true blending and sharing of cultures.”

For anyone daunted by the prospect of studying in a new country, Keri’s advice is to face these challenges head-on. “Sometimes we’re scared to venture too far out of our comfort zone, with all the cultural shocks and uncertainty we might face. But growth comes from overcoming challenges. I have learned that the world is vast, positivity is a mindset, and there is beauty in differences. So why not take a leap and challenge yourself?”

 

Find out more about the MSc Marketing Science programme here.

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