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From Strategy Simulations To Real-World Success: The MMS Journey of Three ASEAN Development Scholars

From Strategy Simulations To Real-World Success: The MMS Journey of Three ASEAN Development Scholars

by Nanyang Business School | Jan 20, 2025 | MSc Marketing Science

Three current MSc Marketing Science (MMS) participants share why rapid change in the marketing world inspired them to go ‘back to school’, and how their journey at NBS has helped them grow as marketers.

Launching Sneakers, Managing Influencers: A Day In The Life Of A Brand Marketing Intern At Nike

Launching Sneakers, Managing Influencers: A Day In The Life Of A Brand Marketing Intern At Nike

by Nanyang Business School | Jan 20, 2025 | MSc Marketing Science

MSc Marketing Science alumnus AJ Sun takes us behind the scenes of his “dream company”, Nike – and shares how his MMS experience has set him up for success.

Rethinking Marketing Education for a Sustainable Future

Rethinking Marketing Education for a Sustainable Future

by Nanyang Business School | Dec 10, 2024 | MSc Marketing Science

Businesses are stuck in the middle. How can they market “net-zero” products, while generating sales despite the higher perceived cost?

On The Cutting Edge: A Day In The Life Of A Programmatic Marketer

On The Cutting Edge: A Day In The Life Of A Programmatic Marketer

by Nanyang Business School | Jul 30, 2024 | MSc Marketing Science

When Devesh Shahi was studying for his Bachelor’s in electronics engineering, he never dreamt that he would take the leap into a thriving marketing career.

From Classroom to Boardroom: Creating Industry-Ready Marketers with MSc Marketing Science’s Applied Industry Project

From Classroom to Boardroom: Creating Industry-Ready Marketers with MSc Marketing Science’s Applied Industry Project

by Nanyang Business School | Apr 2, 2024 | MSc Marketing Science

For any budding marketer, making the leap from textbook learning to industry problem-solving is a crucial challenge. The MSc Marketing Science programme offers participants many opportunities to apply their classroom knowledge to real-world projects.

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