A Day in the Life of a Brand Marketing Lead at Cainiao
For many of us, an Excel sheet filled with numbers may look intimidating. But for marketing professional Eric Dai, that sheet of data can hold almost infinite insights.
From Strategy Simulations To Real-World Success: The MMS Journey of Three ASEAN Development Scholars
Three current MSc Marketing Science (MMS) participants share why rapid change in the marketing world inspired them to go ‘back to school’, and how their journey at NBS has helped them grow as marketers.
Launching Sneakers, Managing Influencers: A Day In The Life Of A Brand Marketing Intern At Nike
MSc Marketing Science alumnus AJ Sun takes us behind the scenes of his “dream company”, Nike – and shares how his MMS experience has set him up for success.
Rethinking Marketing Education for a Sustainable Future
Businesses are stuck in the middle. How can they market “net-zero” products, while generating sales despite the higher perceived cost?
From Classroom to Boardroom: Creating Industry-Ready Marketers with MSc Marketing Science’s Applied Industry Project
For any budding marketer, making the leap from textbook learning to industry problem-solving is a crucial challenge. The MSc Marketing Science programme offers participants many opportunities to apply their classroom knowledge to real-world projects.
