Three current MSc Marketing Science (MMS) participants share why rapid change in the marketing world inspired them to go ‘back to school’, and how their journey at NBS has helped them grow as marketers.
MSc Marketing Science alumnus AJ Sun takes us behind the scenes of his “dream company”, Nike – and shares how his MMS experience has set him up for success.
Businesses are stuck in the middle. How can they market “net-zero” products, while generating sales despite the higher perceived cost?
For any budding marketer, making the leap from textbook learning to industry problem-solving is a crucial challenge. The MSc Marketing Science programme offers participants many opportunities to apply their classroom knowledge to real-world projects.
Faced with the prospect of a 40-hour flight away from home, even the most adventurous traveller might get cold feet. However, Keri Baba decided to cross the globe to enrol in Nanyang Business School’s Specialised Master’s in Marketing Science programme in Singapore
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