Reflections of SPAN: one of the most memorable experiences of the PMBA

Reflections of SPAN: one of the most memorable experiences of the PMBA

In September 2020, the Nanyang Professional MBA (PMBA) class of 2021 completed the Strategy Projects at Nanyang (SPAN), a live consulting project with a sponsor company. Working in groups of four or five, our Nanyang PMBA participants embarked a six-month journey, developing solutions and proposals to a specific business issue which culminated in a final presentation to sponsor company. How was the experience, especially with almost everything moving online due to COVID-19 restrictions? We asked a few of the groups to share highlights of their experience, from key learnings to challenges overcome.

A Project Turned into an Internship Opportunity for This MSc Marketing Science Student

A Project Turned into an Internship Opportunity for This MSc Marketing Science Student

Market researcher Marvin Halim, from Indonesia, is currently enrolled in the MSc Marketing Science programme at Nanyang Technological University, Singapore (NTU Singapore). As part of the programme’s Strategic Marketing course, students address various real-world business challenges through individual projects. In Marvin’s case, the business challenge was to help a brand enhance its market position during and after COVID-19. Marvin worked on a proposal for Shiseido Asia Pacific and eventually clinched a role as a regional marketing intern at the company. Here, he shares his story.

Coming to NTU for Your Studies? Support Is Here for You in These Tough Times

Coming to NTU for Your Studies? Support Is Here for You in These Tough Times

Digital marketer Aayushi Vyas was looking forward to the MSc Marketing Science programme at Nanyang Technological University (NTU), where she was slated to join the July 2020 intake. As the global pandemic worsened, Aayushi decided to press on in her path even though there were a few challenges to overcome, in particular, having to serve a two-week mandatory Stay Home Notice (SHN) in Singapore upon arrival from India and managing anxiety along the way. She shares with us her experience and offers tips for prospective students.

3 Reasons Why the MSc Accountancy Is Right for Victor

3 Reasons Why the MSc Accountancy Is Right for Victor

Victor Goh was formerly practising in a highly-specialised science field. At the time, he began to witness how fast the job market is changing in response to global trends. Meanwhile, he realised his increasing interest in finance. He decided to pursue it further. “I wanted to embark on a course that would make me more versatile in a world of everchanging opportunities,” he says. Today, he is nine months into the Nanyang Technological University’s (NTU) MSc Accountancy programme. Here, he shares three reasons why the choice has been 100% right.

Equipping Herself to Further Understand the Digital Consumer

Equipping Herself to Further Understand the Digital Consumer

Nikhita Joshi has a business degree. After cutting her teeth in digital marketing for four years, her passion became clear: the dynamic world of marketing is where she thrives. Nikhita enjoys planning, executing, and analysing digital marketing strategies and campaigns across industries. She has worked on projects which include CRM, lifecycle marketing, content, and performance media for various portfolios. She shares how her journey led her to embark on Nanyang Technological University’s (NTU) MSc Marketing Science.