Rethinking Marketing Education for a Sustainable Future
Businesses are stuck in the middle. How can they market “net-zero” products, while generating sales despite the higher perceived cost?
Businesses are stuck in the middle. How can they market “net-zero” products, while generating sales despite the higher perceived cost?
As a maritime leader, Cathy Zhan’s unusual career journey had given her a grasp on diverse aspects of business – but she sought systematic knowledge to see the bigger picture. Here’s how the Nanyang PMBA is helping her make better business decisions.
Amid a new global emphasis on the environmental, social and corporate governance (ESG), sustainability stands at the forefront of many corporate agendas today. However, how can global business leaders ensure that initiatives truly have a real impact?
Our professional lives move in phases. From our early years, our work experience prepares us for leadership positions where our skills can make the most significant impact.
Stakeholders today demand that business investments account for not just economic returns but for social and environmental impact as well. Companies feel the pressure to elevate sustainability as a top priority and accept their responsibility to impact society positively. Business leaders who fail to respond, risk both their social license to operate and their ability to survive and thrive long-term. Winning this sustainability revolution requires a new approach to business education to prepare business leaders to be purpose-driven trailblazers, driving change not just today, but for the future.