Dr Leng Ho Keat’s research interest is in sports marketing, social media marketing and consumer behaviour. He holds a Bachelor’s Degree in Business Administration from the National University of Singapore, a Master’s Degree in Business Administration from the University of Leicester and a Doctor of Philosophy in Business and Management from the University of South Australia.
My research interest is in sports marketing, social media marketing and consumer behaviour.
Teo, L.X., Leng, H.K., & Phua, Y.X.P. (2019). Marketing on Instagram: Social Influence and Image Quality on Perception of Quality and Purchase Intention. International Journal of Sports Marketing and Sponsorship, 20(2), 321-332.
Leng, H.K., Kuo, T.Y., Baysa-Pee, G., & Tay, J. (2014). Make me proud! Singapore 2010 Youth Olympic Games and its Effect on National Pride of Young Singaporeans. International Review for the Sociology of Sport, 49(6), 745-760.
Leng, H.K. (2013). Methodological Issues in Using Data from Social Networking Sites. Cyberpsychology, Behavior, and Social Networking, 16(9), 686-689.
Effectiveness of Prevention of Drug Abuse Communications on Social Media
An Examination on Pathological Online Sports Gambling using Theory of Planned Behaviour and Physiological Data from an Eye Tracker
Advertisements Promoting Physical Activity in Tertiary Educational Institutions: An Investigation on Model Effect Using Eye Tracker
|GOAL 4: QUALITY EDUCATION – Obtaining a quality education is the foundation to improving people’s lives and sustainable development.|
|GOAL 8: DECENT WORK AND ECONOMIC GROWTH – Sustainable economic growth will require societies to create the conditions that allow people to have quality jobs.|
|GOAL 9: INDUSTRY, INNOVATION, AND INFRASTRUCTURE – Investments in infrastructure are crucial to achieving sustainable development.|