Tag Archives for Publication Marketing
Visibility and citation impact
The number of publications is the first criteria for assessing a researcher output. However, the main measurement for author productivity is the number of citations, and citations are typically related to the paper’s visibility. In this paper, the relationship between … Continue reading
Textbooks by NUS dons a global hit
A set of textbooks co-written by two National University of Singapore (NUS) marketing professors have been translated and adapted for use in universities all over the world. Read More