Community also plays a huge role in curbing the tragedy of the commons. People who are deeply concerned in the need to do something to save the forests and people who can afford to make a change may come together to form non-governmental organisations (NGOs). The sprout of NGOs have pressured government to do something, as well as, to carry out campaigns in telling the importance of conserving the forests. Some NGOs that have been actively stopping deforestation and helping to improve forest management in Southeast Asia include Rainforest Action Network (RAN) and Rainforest Alliance. People often may feel morally right to do something for conservation but become discouraged when methods to do so involve sacrificing something personal, such as time. In modern century, people can stay more connected and receive real-time information through the internet. Hence, many NGOs adopt the method of convincing people to join their mailing lists, make online donations, as well as, sign online petitions. Such moves reduce the likelihood of barriers deterring people in taking action.
In recent years, corporate responsibility social programmes are becoming popular. It can also help to educate and get people involved in general conservation. One fine example is Nokia NEWtrees scheme whereby consumers can plant a tree in Lombok, Indonesia for recycling a handphone (NEWtrees, n.d.). This helps to transfer knowledge to consumers that not every product will become of no recycle use. Moreover, consumers get to be more involved in the green efforts by being able to name their own tree. CSR Asia is one of the service providers, in Asia Pacific, to other corporations in implementing greener production and working system(CSR Asia, n.d.). Also, companies enrol their employees to take part in green activities. This can be a chance for employees to relax after working hours in greeneries, as proven by the Attention Restoration Theory by Kaplan (as cited in Clayton & Myers, 2009), when people are more able to de-stress in natural settings, as compared to urban settings.