Hong Yu Ran has been using his visual communication background to navigate through the fashion world. He has worked for Audi Fashion Festival, Valentino, Retrospective: Past/Present/Future exhibition and most recently taking a sabbatical year off university to work for Italian fashion house, Max Mara in New York City as a Visual Merchandiser. Yu Ran was part of Nanyang Technological University’s Undergraduate Research Experience on Campus (URECA) program where he was awarded a grant to research on the iconography and symbolism in Laotian Textile. He hopes to further his education in the field of textile conservation and fashion curating.
Area(s) of Focus
Art Direction, Branding, Creative Direction, Editorial Design, Fashion Styling
Final Year Project(s)
A journey of a woman through the eyes and taste buds of her family. Living in a time ravage by war, poverty and cultural oppression during the Japanese occupation in Singapore, eighteen-year-old Soon Ee became a military nurse, wife and mother overnight. From the sanctuary of her kitchen, recipes recount the fight for survival through the occupation, each dish struggling for a cultural identity during the post colonial period, cooking to find her independence in the modern world and feeding four generations along the way. A feast of tales begins with a single recipe.
Waiting for the Eggs to dance is a 160 page recipe cookbook woven into a novel based on my grandmother’s life. The project includes content creation; writing, documenting, art direction; book cover design, photography and editorial layout.