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Tan Jian Sheng

Class of 2016

Final Year Project(s)

Gen-Ex: The Spoken & The Unspoken at NTU ADM Portfolio

As English and Mandarin languages dominate our educational and economic landscape, the younger generation has found no purpose in picking up dialects. The lack of an advantageous platform has resulted in the slow death of the usage of Chinese dialect, disconnecting cultural and social identity of young Chinese Singaporeans. Project Gen-Ex is an educational board game designed to re-invigorate the usage of Chinese dialects among the millennial generation. The game is set in 19th Century Singapore where hardship of Chinese forebears is featured as the narrative vehicle. Players are directed via game design strategies to use various Chinese dialects as the oral language to complete the game.

Selected Coursework(s)

What on Earth? at NTU ADM Portfolio

What on Earth? (2015)

WHAT ON EARTH? is the title used in this project. It is impactful and creates a cliff hanger feel that would arouse the audience interest to find out what on earth is it about. The standy would be used alongside with the campaign, that encourages the audience to download the mobile app as part of an instructional manual for the campaign. More details and explanation were also given so that user not only follow blindly but also understand the purpose of every item used during the campaign.