The fashion industry is expanding rapidly with goods produced at lower prices of lower quality. More styles, lower prices and more waste created. In an attempt to address and create awareness around this issue, “Dear Fashion,” confronts the seismic problem by revisiting relationships with our clothes. An elaborate photo-documentation and data visualisation of 1126 articles of clothings from 7 individuals takes the form of Fashion Obituaries accompanied by a registrar – which catalogues their aesthetics to frequency worn. With a message tagged to each clothing, it serves as a reminder on how we are falling victim to fashion consumerism today.