OKTO is the free-to-air channel in Singapore that focuses on children, arts and local live sports programmes. With a wide target audience, the channel faces many problems like the lack of a cohesive positioning, a weak identity and a brand architecture that is cluttered.

Rebranding OKTO thus aims to provide a possible design solution to create a cohesive identity that primarily targets children, so that they can relate to the message of the brand and be empowered.