By incorporating Singapore’s varied landscapes—Urban, Residential, Industrial, and Natural—this project revolutionizes automotive photography. Departing from conventional approaches, it authentically captures the city’s vibrant automotive culture. Each car’s individuality is showcased against the dynamic backdrop of Singapore’s urban and natural scenery, offering a unique glimpse into the intersection of automotive artistry and the rich tapestry of life in the city-state
Our Sexual Health aims to connect sexually active adults in Singapore with necessary resources for sexual health. It focuses on understanding the barriers to receiving STD testing and care, as well as the perceptions of STD clinics. The goal is to use these insights to strengthen the existing government run STD clinic within Singapore through a rebranding and marketing project. Ultimately, this project seeks to improve accessibility and promote awareness of sexual healthcare in Singapore.
A speculative graphic language project uncovering the root influences of Y2K aesthetics, explaining how these influences shape the trends of visual language and its impact on society at large. Presented through counterfactual artifacts of a 2000s Singapore Tech Expo, this project focuses on exploring what Singapore’s tech identity & its products could have been like and how it could have influenced visual culture of the 2000s.
Local produce of a country can be means of nation-branding as locally-grown food are cultural products that reflect the taste and preference of natives. They cultivate a sense of belonging and emotionally connect consumers with the origins of their food.
Seeds We Sow examines Singapore’s agri-food industry to uncover how fresh food is produced and visually represented, to explore new ways of representing local produce that will emotionally appeal to consumers and generate a sense of pride. As part of the project, Farm Folio is an archive of farms in Singapore, documenting existing visual representations of local produce, such as fresh products, packaging designs, point-of-sales displays and behind-the-scenes processes that are hidden from consumers. The archive aims to shine a light on the hard work that goes into producing Singapore’s fresh produce and generate greater appreciation for the industry.
This project aims to tackle the issue of paper waste created by National Technological University (NTU) School of Art Design and Media (ADM) Visual Communication (VC) students by implementing a circular system of management within the department. By creatively repurposing the design waste generated by design students, this project hopes to reduce the amount of paper waste that ends up in landfills and encourage more sustainable practices within the design community. The goal is to start small and create a possible model that can be replicated in other departments and institutions that have paper waste, and contribute towards a more sustainable and environmentally conscious society.