Author Abriel
This health communication campaign, titled “Antibiotics: Not Your Cold Fix”, was organised in collaboration with KK Women’s and Children’s Hospital (KKH). It aimed to prevent antibiotics misuse among parents of children aged 0 to 12 years old. The campaign focused… Continue Reading →
There are so many things you could do in under a minute, why not make saving your life one of them? That’s the message that Balls’ in Your Court aimed to send across to local young men. Running from December… Continue Reading →
This event was organised by six individuals who came together with a common passion for the special needs community and the desire to raise awareness of the PwD (Persons with Disabilities) community in NTU. As part of an effort to… Continue Reading →
The main theme of NTU Ecofest, a student-led ground up initiative, was the idea of living consciously. Many individuals in Singapore have the misconception that individual efforts to be more eco-friendly are insignificant, and only the government or organisations have… Continue Reading →
Beauty Uncovered is a communication campaign that is aimed to encourage consumers to adopt an ethical beauty routine while saving the environment. The word “uncovered” relates to exposing, revealing, or laying something bare, in which the campaign attempted to “uncover”… Continue Reading →
Drink Wise, Drink Tap was a campaign that sought to tackle the issue of rising plastic waste in Singapore through a novel approach of encouraging tap water consumption to reduce single-‐use plastic bottled water waste. As the first campaign of… Continue Reading →
Walk 2 Remember is Singapore’s first non-profit health communications campaign that focuses on encouraging intergenerational walking habits among Singaporean adults and their senior relative(s) to tackle the prevalent issue of dementia in Singapore, while fostering stronger familial ties. Dementia, a… Continue Reading →
Private Matters is a digital-first campaign that seeks to communicate to female undergraduates about the causes, symptoms, consequences and preventive behaviours of Urinary Tract Infection (UTI) and to increase adoption of preventive behaviours as a habit, to reduce the risk… Continue Reading →
Right-cycling: Remove, Rinse, Recycle was an awareness campaign about contamination in recycling in Singapore. There are no recycling campaigns in Singapore highlighting this issue even though the local contamination rate was reported to be between 35-50%. The campaign’s target audience… Continue Reading →
Call The Shots was a health communication campaign that encouraged young women to take charge of cervical cancer prevention by vaccinating against Human Papillomavirus (HPV). According to the National Registry of Diseases Office, cervical cancer is the eighth most deadly female… Continue Reading →