Author Abriel
Most people in Singapore enjoy their food but for people afflicted with an eating disorder, eating has become the bane of their lives. Breaking Mirrors – You’re More Than What You See was an eating disorder prevention campaign, targeted at Singaporean… Continue Reading →
The Standby Collective was a communication campaign aimed at encouraging bystander intervention against sexual harassment in Singapore. The campaign targeted young adults aged 18-35 years old. The campaign consisted of an interactive web series and workshops. The web series tells… Continue Reading →
Food Unfiltered aimed to reduce the amount of food waste produced by cosmetic filtering and the discarding of perfectly edible food that appears ‘ugly’ or less than perfect according to personal or perceived market standards. The team believes in embracing… Continue Reading →
Obstructive Sleep Apnoea (OSA) is a sleep disorder common in Singapore, with an estimated 1 in 3 adults having moderate to severe OSA. Untreated OSA is associated with negative long-term health effects and an “impaired health-related quality of life”. OSA… Continue Reading →
RED AF was a health communications campaign that aimed to foster a healthier and safer drinking culture in Singapore by raising awareness of high-risk drinking among people with Asian Flush. It also seeked to reform social norms surrounding drinking, especially… Continue Reading →
According to Centers for Disease Control and Prevention (CDC), proper hand hygiene is one of the simplest yet most effective ways to reduce the transmission of infections. In 2009, the World Health Organisation (WHO) introduced guidelines on hand hygiene, highlighting… Continue Reading →
Up & Away was an environmental campaign aimed at encouraging families to reduce waste through upcycling. Upcycling is defined as the conversion of waste into a product of higher value and quality in its next cycle. The campaign’s primary and… Continue Reading →
LoveFAD is an annual youth-led volunteerism project that provides gift-wrapping services at shopping malls island-wide during the Christmas season. In exchange for this service, shoppers are encouraged to donate at least $1. These funds help to support the work of… Continue Reading →
Migrant workers have played an important role in Singapore’s progress: they’ve built our homes, cleaned our streets, served in our factories and taken care of our children. Despite these contributions, migrant workers face many problems and stigmatisation. In collaboration with… Continue Reading →
In line with the Christmas spirit of giving, Project YAY! Santa is an annual project which gives back to society. A project initiated by two friends since 2015, the team has attracted regular and new volunteers to its cause. The… Continue Reading →