Category
Advocacy
Drink Wise, Drink Tap was a campaign that sought to tackle the issue of rising plastic waste in Singapore through a novel approach of encouraging tap water consumption to reduce single-‐use plastic bottled water waste. As the first campaign of… Continue Reading →
Walk 2 Remember is Singapore’s first non-profit health communications campaign that focuses on encouraging intergenerational walking habits among Singaporean adults and their senior relative(s) to tackle the prevalent issue of dementia in Singapore, while fostering stronger familial ties. Dementia, a… Continue Reading →
Private Matters is a digital-first campaign that seeks to communicate to female undergraduates about the causes, symptoms, consequences and preventive behaviours of Urinary Tract Infection (UTI) and to increase adoption of preventive behaviours as a habit, to reduce the risk… Continue Reading →
Right-cycling: Remove, Rinse, Recycle was an awareness campaign about contamination in recycling in Singapore. There are no recycling campaigns in Singapore highlighting this issue even though the local contamination rate was reported to be between 35-50%. The campaign’s target audience… Continue Reading →
Call The Shots was a health communication campaign that encouraged young women to take charge of cervical cancer prevention by vaccinating against Human Papillomavirus (HPV). According to the National Registry of Diseases Office, cervical cancer is the eighth most deadly female… Continue Reading →
Most people in Singapore enjoy their food but for people afflicted with an eating disorder, eating has become the bane of their lives. Breaking Mirrors – You’re More Than What You See was an eating disorder prevention campaign, targeted at Singaporean… Continue Reading →
The Standby Collective was a communication campaign aimed at encouraging bystander intervention against sexual harassment in Singapore. The campaign targeted young adults aged 18-35 years old. The campaign consisted of an interactive web series and workshops. The web series tells… Continue Reading →
Food Unfiltered aimed to reduce the amount of food waste produced by cosmetic filtering and the discarding of perfectly edible food that appears ‘ugly’ or less than perfect according to personal or perceived market standards. The team believes in embracing… Continue Reading →
RED AF was a health communications campaign that aimed to foster a healthier and safer drinking culture in Singapore by raising awareness of high-risk drinking among people with Asian Flush. It also seeked to reform social norms surrounding drinking, especially… Continue Reading →
Up & Away was an environmental campaign aimed at encouraging families to reduce waste through upcycling. Upcycling is defined as the conversion of waste into a product of higher value and quality in its next cycle. The campaign’s primary and… Continue Reading →