Category Good Health & Well-being

Don’t Assume, Be Assured

Don’t Assume, Be Assured (DABA) was sparked by a conversation the team had about their families’ medical history. They discovered that three out of four in the team, had relatives who were previously diagnosed with colorectal cancer (CRC). Call it… Continue Reading →

Hear Together

Hear Together is a pilot communications campaign on age-related hearing loss (ARHL). Hearing loss is an issue that affects over half of the population aged above 60 in Singapore. Though age-related hearing loss affects the elderly and the people around… Continue Reading →

Girl, Talk

Girl, Talk was a digital-first campaign that empowered women to respond to campus sexual harassment. The objective was to create safe and conducive spaces for living and learning by sparking conversations, engaging experts and sharing resources. On 18 January 2020,… Continue Reading →

Groove For Your Heart

Heart disease is one of the leading causes of death in women in Singapore. Women aged 45-65 have one of the highest risks of developing heart disease as they often experience the effects of menopause, a process that causes a… Continue Reading →

Ready, Steady, Go

Ready, Steady, Go was a non-profit health communications campaign that provided a fresh and interactive angle to falls prevention by using information and communication technology. Through the campaign, the team hoped to encourage this target group of older adults to… Continue Reading →

Way Back Home SG

Way Back Home SG was a campaign that aimed to tackle the stigma of dementia through targeted messaging and tactics. It demonstrated how a specific, targeted approach could change the attitudes and behaviour of even a target audience that had… Continue Reading →

Let’s Talk Care

Let’s Talk Care is a health communication campaign that aimed to raise awareness about Advance Care Planning (ACP) in Singapore among Singaporeans aged 50 to 64 who do not have any life-threatening illnesses. ACP is a process where individuals plan… Continue Reading →

Mind Matters Mental Health Week 2019

According to the Singapore Mental Health Study 2016, 1 in 7 people in Singapore have experienced a mental illness at some point in their lives. Of this number, more than three-quarters did not seek professional help, citing reasons such as… Continue Reading →

Strike Before Stroke

Strike Before Stroke is the first health communication campaign in Singapore to raise awareness about stroke among young adults aged 25 to 34. The campaign seeks to educate and empower young adults to become more informed about stroke and take… Continue Reading →

Antibiotics : Not Your Cold Fix

This health communication campaign, titled “Antibiotics: Not Your Cold Fix”, was organised in collaboration with KK Women’s and Children’s Hospital (KKH). It aimed to prevent antibiotics misuse among parents of children aged 0 to 12 years old. The campaign focused… Continue Reading →

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