This project was commissioned to help a startup, Green Boulevard explore its range of starch-based products. The startup’s aim is to address the harmful effects that common disposables have towards the environment. Disposables if not properly disposed, will contaminate and… Continue Reading →
The main theme of NTU Ecofest, a student-led ground up initiative, was the idea of living consciously. Many individuals in Singapore have the misconception that individual efforts to be more eco-friendly are insignificant, and only the government or organisations have… Continue Reading →
Beauty Uncovered is a communication campaign that is aimed to encourage consumers to adopt an ethical beauty routine while saving the environment. The word “uncovered” relates to exposing, revealing, or laying something bare, in which the campaign attempted to “uncover”… Continue Reading →
Drink Wise, Drink Tap was a campaign that sought to tackle the issue of rising plastic waste in Singapore through a novel approach of encouraging tap water consumption to reduce single-‐use plastic bottled water waste. As the first campaign of… Continue Reading →
Right-cycling: Remove, Rinse, Recycle was an awareness campaign about contamination in recycling in Singapore. There are no recycling campaigns in Singapore highlighting this issue even though the local contamination rate was reported to be between 35-50%. The campaign’s target audience… Continue Reading →
Food Unfiltered aimed to reduce the amount of food waste produced by cosmetic filtering and the discarding of perfectly edible food that appears ‘ugly’ or less than perfect according to personal or perceived market standards. The team believes in embracing… Continue Reading →
Just like all of us who want and need constant support from our family and friends in different aspects of our lives, there are yet some who has been robbed of this support because of their personal circumstances. The annual… Continue Reading →
A carnival-style event, Food It Forward! aims to raise awareness about food wastage and encourage students in NTU to give surplus food a new lease of life through alternative ways. Organised by WSC GO! in February 2017 as part of a… Continue Reading →
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