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FYP

Flag, You’re It: Don’t Prey Where We Play

Online child grooming (OCG) is fast becoming a pervasive issue for adolescents in Singapore, evident from a 2019 report by Microsoft detailing that adolescents are exposed to more online sexual risks than the global average. Despite the government implementing stricter… Continue Reading →

The Good in Fashion

The fast fashion industry is not what it seems. Behind its allure lies a wasteful industry, driven by excessive clothes consumption. The fast-fashion phenomenon has also led to an increase in textile waste production globally and continues to be one… Continue Reading →

SurviGals Screening

SurviGals Screening is a health communications campaign that leverages social support to encourage women aged 25 to 34 years old to go for regular cervical cancer screening (CCS). Cervical cancer is highly preventable but remains the tenth most common cancer… Continue Reading →

Sure Anot

Sure Anot was a campaign that aimed to combat the spread of fake news on WhatsApp among older adults in Singapore. The idea was conceived out of their common experience of older members of the team’s families frequently sending potentially… Continue Reading →

Play Beyond The Screen

In a Smart Nation like Singapore, digital devices have become a part of our everyday lives. Young children are growing up in a more connected and technologically-advanced environment. While digital devices are no doubt a great form of entertainment and… Continue Reading →

Beat The Heat Singapore

Beat The Heat Singapore was a risk communication campaign that aimed to promote the adoption of fire extinguishers amongst household owners aged 35 to 49, who were parents and do not own a fire extinguisher. The campaign was the first… Continue Reading →

Don’t Assume, Be Assured

Don’t Assume, Be Assured (DABA) was sparked by a conversation the team had about their families’ medical history. They discovered that three out of four in the team, had relatives who were previously diagnosed with colorectal cancer (CRC). Call it… Continue Reading →

Beyond Your Veins

Singapore’s blood demand is expected to almost double and youths play a critical role in contributing to the national blood supply. Beyond Your Veins is a youth-centric communications campaign aimed at encouraging NTU students aged 18 to 29 to donate… Continue Reading →

Hear Together

Hear Together is a pilot communications campaign on age-related hearing loss (ARHL). Hearing loss is an issue that affects over half of the population aged above 60 in Singapore. Though age-related hearing loss affects the elderly and the people around… Continue Reading →

Girl, Talk

Girl, Talk was a digital-first campaign that empowered women to respond to campus sexual harassment. The objective was to create safe and conducive spaces for living and learning by sparking conversations, engaging experts and sharing resources. On 18 January 2020,… Continue Reading →

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