According to Centers for Disease Control and Prevention (CDC), proper hand hygiene is one of the simplest yet most effective ways to reduce the transmission of infections. In 2009, the World Health Organisation (WHO) introduced guidelines on hand hygiene, highlighting… Continue Reading →
Up & Away was an environmental campaign aimed at encouraging families to reduce waste through upcycling. Upcycling is defined as the conversion of waste into a product of higher value and quality in its next cycle. The campaign’s primary and… Continue Reading →
Friends of Dementia is the proud brainchild of three undergraduates from the Wee Kim Wee School of Communication and Information. Supported by the National Youth Council and Central Singapore Community Development Council, the campaign ran with a ‘by youths, for youths’… Continue Reading →
Breaking The Sound Barrier is a public communication campaign that aims to encourage employers to hire the deaf in Singapore. Driven by four final year students from the Wee Kim Wee School of Communication and Information, the campaign engaged employers, human… Continue Reading →
Maid a Friend is a social campaign that seeks to increase the level of fulfillment among foreign domestic workers (FDWs) by encouraging household members to engage in meaningful conversation with them. Our strategies were guided by our key messages: Meaningful… Continue Reading →
On The Mend is a public mental health communications campaign aimed at encouraging young male adults in Singapore to seek help for their depression. It rallies support from people around these males to form a supportive environment for these males to seek… Continue Reading →
In collaboration with ActiveSG and the National Youth Council, students from the Wee Kim Wee School of Communication and Information launched Project This Ability, a campaign designed to encourage persons with disabilities (PWDs) to participate in sports, meet new friends and lead… Continue Reading →
Dare or Not! aims to raise awareness of emergency first aid among the members of public and equip them with basic skills needed to manage an emergency. The objectives of Dare or Not! are: To highlight the importance of stepping forward… Continue Reading →
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