Friends of Dementia is the proud brainchild of three undergraduates from the Wee Kim Wee School of Communication and Information. Supported by the National Youth Council and Central Singapore Community Development Council, the campaign ran with a ‘by youths, for youths’… Continue Reading →
Breaking The Sound Barrier is a public communication campaign that aims to encourage employers to hire the deaf in Singapore. Driven by four final year students from the Wee Kim Wee School of Communication and Information, the campaign engaged employers, human… Continue Reading →
Maid a Friend is a social campaign that seeks to increase the level of fulfillment among foreign domestic workers (FDWs) by encouraging household members to engage in meaningful conversation with them. Our strategies were guided by our key messages: Meaningful… Continue Reading →
On The Mend is a public mental health communications campaign aimed at encouraging young male adults in Singapore to seek help for their depression. It rallies support from people around these males to form a supportive environment for these males to seek… Continue Reading →
In collaboration with ActiveSG and the National Youth Council, students from the Wee Kim Wee School of Communication and Information launched Project This Ability, a campaign designed to encourage persons with disabilities (PWDs) to participate in sports, meet new friends and lead… Continue Reading →
Dare or Not! aims to raise awareness of emergency first aid among the members of public and equip them with basic skills needed to manage an emergency. The objectives of Dare or Not! are: To highlight the importance of stepping forward… Continue Reading →
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