This objective of this blog serves as an educational tool in providing information on a real world conservation issue: orang-utans. Besides learning more about the decline of the orang-utan population, conservation psychology concepts will be incorporated into explaining why humans engage in commercial activities which put the orang-utans at risk of extinction as well as how conservation projects aid in behavior and mindset influences.

Before clicking any further, please do take a look at the short clip below which serves as an introduction to the topic.

Palm oil: how our consumer choices affect wildlife from WWF on Vimeo.