Campus

   

     

These pictures were all taken in different parts of Nanyang Technological University (NTU) campus. These are some examples of prompts that NTU use to encourage environmental friendly behaviours. The prompts come in the form of friendly reminders, stickers etc.

Importance and relevance of this green practice

Simple acts like turning off the tap or switching off air-con after use seem like almost a no-brainer. However, people still often do not bother with such “simple” environmental friendly acts. This may be due to various reasons. One – People may feel that their own individual effort is not likely to make any significant difference toward the “conservation of the environment”. Although research has shown that the main cause of pollution is organisations and not individuals (Science Daily, 2007). It is important to understand that organisations like NTU also comprise of individuals, and if each individual in an organisation plays their own part, the organisation can actually reduce their pollution significantly. Two – The inconvenience of separating one’s trash or switching off an electrical appliance far outweigh the short-term benefits.

Thoughtless acts like not turning off tap could also be attributed to the concept of “diffusion of responsibility”, whereby individuals may push their environmenta