© The Author(s). (International Council of Societies of Industrial Design (ICSID)) Posted on July 6, 2012 by SCG DR Copyright Holders: © The Author(s). (International Council of Societies of Industrial Design (ICSID)) Self-archiving policy Conditions Accepted version: √ Publishedversion: √ Remarks: Authors own all publishing rights to their own work. Permission from author need to be sought. *Note: This verification is only applicable for 2009 ICSID World Design Congress. Verification Date: 25.05.2012