PUBLICATIONS

McNeil, C., Divi, N., Iv, C. T. B., Dondona, A. C., Ernst, K. C., Gupta, A. S., Fasominu, O., Keatts, L., Kelly, T., Neto, O. B. L., Lwin, M. O., Makhasi, M., Mutagahywa, E. B., Montecino-Latorre, D., Olson, S., Pandit, P. S., Paolotti, D., Parker, M. C., Samad, M. H., … Smolinski, M. (2025). Data parameters from participatory surveillance systems in human, animal, and environmental health from around the globe: Descriptive analysis. JMIR Public Health and Surveillance, 11(1), e55356. https://doi.org-10.2196-55356

Lwin, M. O., Shin, W., & Bay, A. (2023). Screen smart: Growing up in digital age. World Scientific Press.

Shin, W., & Lwin, M. O. (2019). Screen obsessed: Parenting in the digital age. World Scientific Press.

Winchester, M., Ling, P., Lwin, M. O., & Shin, W. (2019). Integrated marketing communications: A balanced approach. Oxford University Press.

Wells, W., Burnett, J., Moriarty, S., & Lwin, M. O. (2006). Advertising: Principles and effective IMC practice. Prentice Hall.

Brink, T., Erdis, G. N., Lwin, M. O., & Strydom. (2005). Marketing success stories (M. Cant & R. Machado, Eds.). Oxford University Press.

Lwin, M. O., Lyen, K., Khoo, A., & Sim, C. (2005). Cara mengembangkan berbagai komponen kecerdasan. Prentice Hall.

Un, K. H., Lwin, M. O., & Atchison, J. (2004). Clueless in finance and banking. Prentice Hall.

Lwin, M. O., Atchison, J., & Khoo, A. (2003). Clueless in starting a business. Prentice Hall.

Lwin, M. O., & Atchison, J. (2003). Clueless in marketing communications. Prentice Hall.

Lwin, M. O., & Atchison, J. (2003). Clueless in public relations. Prentice Hall.

Lwin, M. O., & Atchison, J. (2002). Clueless in advertising. Prentice Hall.

Lwin, M. O., Lyen, K., Khoo, A., & Sim, C. (2002). How to multiply your child’s intelligence: A practical guide for parents of seven-year-olds and below. Prentice Hall.

Ang, S. H., Gu, Y. M., Lau, G. T., Leong, S. M., Lwin, M. O., Razzaque, M. A., Shamdasani, P., Subrahmanyan, S., & Wirtz, J. (2000). Principles of marketing: An Asian casebook. Prentice Hall.

Lwin, M. O., Panchapakesan, C., Sheldenkar, A., Tandoc, E., Kim, H. K., Yang, S., & Kwan, M. R. (2022). Battling the COVID-19 pandemic in a densely populated island nation: The Singapore experience. In C. J. Shultz, D. R. Rahtz, & M. J. Sirgy (Eds.), Community, economy and COVID-19: Lessons from multi-country analyses of a global pandemic (pp. 389–416). Springer International Publishing.

Lwin, M. O., Panchapakesan, C., & Alfred, H. (2022). Covid-19 pandemic experienced by migrant workers in densely populated Singapore: Case perspectives for health communication. In D. K. D. Kim & G. L. Kreps (Eds.), Global Health Communication for Immigrants and Refugees: Cases, Theories, and Strategies (pp. 157–172). Routledge.

Lwin, M. O., & Yee, A. Z. H. (2018). Conceptualizing E-health. In B. Warf (Ed.), SAGE encyclopedia of the Internet. SAGE.

Lwin, M. O., Vijaykumar, V., & Jayasundar, K. (2018). Appendix 15B: Social media system for dengue prevention in Sri Lanka. In C. F. Parvanta, D. E. Nelson, & R. N. Harner (Eds.), Public health communication: Critical tools and strategies (pp. 475–480). Jones & Bartlett Learning.

Lwin, M. O., Lau, J., Yee, A. Z. H., & Au, C. (2017). Nutrition labeling in health and risk messaging in Asia. In Oxford Research Encyclopedia of Communication. Oxford University Press. https://doi.org-10.1093-acrefore-9780190228613.013.307

Lwin, M. O., Lau, J., Yee, A. Z. H., & Au, C. (2017). Nutrition labeling in Asia. In E. R. Parrott (Ed.), Encyclopedia of health and risk message design and processing. Oxford University Press.

Lwin, M. O. (2015). Major case study—Ritz Carlton Millenia: The next phase. In P. Ling, S. D’Alessandro, & H. Winzar, Consumer behaviour in action (pp. 221–227). Oxford University Press.

Lwin, M. O., Ye, R., & Clark, T. (2014). Advertising education in Singapore. In J. I. Richards & B. I. Ross (Eds.), Advertising education around the world (pp. 175–190). American Academy of Advertising.

Lwin, M. O., & Pang, A. (2014). Singapore. In T. Watson (Ed.), Asian perspectives on the development of public relations (pp. 105–113). Palgrave Pivot.

Lwin, M. O., Li, B., & Williams, J. D. (2013). Childhood obesity and exergames: Assessments and experiences from Singapore. In J. D. Williams, K. E. Pasch, & C. Collins (Eds.), Advances in communication research to reduce childhood obesity (pp. 495–508). Springer.

Chivoin, P., Lwin, M. O., & Vijaykumar, S. (2012). The dynamics and challenges of academic Internet use amongst Cambodian university students. In A. Chib & R. Harris (Eds.), Linking research to practice: Strengthening ICT for development research capacity in Asia (pp. 157–174). Institute of Southeast Asian Studies, Singapore Internet Research Centre, & International Development Research Centre.

Lwin, M. O., & Wijaya, M. (2010). Do scents evoke the same feelings across cultures?: Exploring the role of emotions. In A. Krishna (Ed.), Sensory marketing: Research on the sexuality of products (pp. 109–121). Routledge.

Williams, J. D., Lwin, M. O., Harris, A.-M. G., & Gooding, V. A. (2007). Developing a power-responsibility equilibrium model to assess ‘brick and mortar’ retail discrimination: Balancing consumer, corporate, and government interests. In T. M. Lowrey (Ed.), Brick & mortar shopping in the 21st century (pp. 171–196). Lawrence Erlbaum Associates.

Lwin, M. O., Pecotich, A., & Thein, V. (2006). Myanmar: Foreign brands trickling through. In A. Pecotich & C. J. Shultz (Eds.), Handbook of markets and economies: East Asia, Southeast Asia, Australia and NZ (pp. 447–476). M.E. Sharpe Pty Ltd.

Lwin, M. O., & Chow, J. (2005). Ethical concerns in social marketing: Organ donation drive in Singapore. In M. Cant & R. Machado (Eds.), Marketing success stories. Oxford University Press.

Lwin, M. O., & Chow, J. (2005). Eu Yan Sang, a global brand. In M. Cant & R. Machado (Eds.), Marketing success stories. Oxford University Press.

Lwin, M. O., & Wirtz, J. (2005). Managing an ad agency in Myanmar: JointCom at the crossroads. In C. Lovelock, J. Wirtz, K. H. Tat, & L. Xiongwen (Eds.), Services marketing Asia: Managing people, technology, strategy (2nd ed.). Prentice Hall.

Lwin, M. O., & Lee, M. (2002). The advertising scene in Singapore. In I. Kloss (Ed.), More advertising worldwide (pp. 182–215). Springer.

Lwin, M. O., & Wirtz, J. (2001). Managing an advertising agency in Myanmar: JointCom. In C. Lovelock, J. Wirtz, & H. T. Keh (Eds.), Services marketing in Asia: Managing people, technology, and strategy. Prentice Hall.

Keh, H. T., & Lwin, M. O. (2000). Tupperware in Malaysia. In S. H. Ang (Ed.), Principles of marketing: An Asian case book (pp. 157–161). Prentice Hall.

Lwin, M. O. (2000). Dassault Aviation. In S. H. Ang (Ed.), Principles of marketing: An Asian case book. Prentice Hall.

Lwin, M. O. (2000). Olarn Water Ski Lake. In S. H. Ang (Ed.), Principles of marketing: An Asian case book. Prentice Hall.

Lwin, M. O. (2000). Ritz Carlton Millenia. In S. H. Ang (Ed.), Principles of marketing: An Asian case book. Prentice Hall.

Lwin, M. O. (2000). Snappers Restaurant. In S. H. Ang (Ed.), Principles of marketing: An Asian case book. Prentice Hall.

Lwin, M. O., & Wirtz, J. (2000). JointCom Myanmar. In S. H. Ang (Ed.), Principles of marketing: An Asian case book (pp. 194–200). Prentice Hall

Lwin, M. O., & Pecotich, A. (1998). Myanmar: From an isolated past to a golden future? In A. Pecotich & C. Shultz (Eds.), The rise of marketing and consumer behavior in East and Southeast Asia (pp. 493–521). McGraw-Hill Book Co Pty Ltd.

Colorado, USA

Lwin, M.O., Samad, M.H., Ho, J.Y., Cayabyab, Y.M. (2025). Effects of Health Literacy, Nutrition Knowledge, and Food Technology Neophobia on Consumer Acceptance of Sustainable Alternative Proteins. Paper to be presented at the 75th International Communication Association Conference, Denver, Colorado, USA.

Auckland, New Zealand

Lwin, M. O., Seet, A., Cayabyab, Y. M., Leo, S., Schulz, P. J. (2025). Pathways to Sugar-Sweetened Beverage Consumption in Parent-Child Dyads: An Actor-Partner Interdependence Model Approach. Paper to be presented at the International Society of Behavioural Nutrition and Physical Activity Conference, Auckland, New Zealand.

Lwin, M. O., Cayabyab, Y. M., Seet, A. (2025). Examining the Influence of Food-Related Information Seeking and Parental Mediation on Youths’ Food Choices: A Comprehensive Study. Paper to be presented at the International Society of Behavioural Nutrition and Physical Activity Conference, Auckland, New Zealand.

Brisbane, Australia

Kee, K. M., Schulz, P. J., Chen, I. C., Soh, S. E. A., Ong, B. W. L., Lwin, M. O., Sung, J. J. Y. (2024). Generative Artificial Intelligence to Affirm and Correct Facts About Health: How the Public Uses ChatGPT for Misinformation Correction and Truth Verification. Paper Presented at the International Association for Media and Communication Research (IAMCR) 2024 Generative AI and Academic Research Pre-Conference, Brisbane, Australia, 2024 June 28.

Christchurch, New Zealand

Lwin, M. O. (2024). Towards a model of antecedents and consequences of medical misinformation. Paper presented at the International Association for Media and Communication Research Conference, Christchurch, New Zealand.

Tng, P., Lwin, M. O., Schulz, P., Ong, Z., & Sheldenkar, A. (2024). In the crosshairs of misinformation: Examining vaccine myths in Southeast Asia. Paper presented at the International Association for Media and Communication Research Conference, Christchurch, New Zealand.

Ho, J. Y., & Lwin, M. O. (2024). Attitudes towards food sustainability: The influence of food information sources. Paper presented at the International Association for Media and Communication Research Conference, Christchurch, New Zealand.

Zaragoza, Spain

Ong, Z. & Lwin, M. O. (2024). Conceptualizing telemedicine literacy as patients’ competencies in video consultations. Paper presented at the International Conference on Communication in Healthcare, Zaragoza, Spain.

Lin, Y., Lwin, M. O., Leo, S., & Cayabyab, Y. (2024). Factors Influencing Palliative Care Professionals’ Intention to Recommend their Field to Juniors: Implications for Education and Media Advocacy. Paper presented at the International Conference on Communication in Healthcare, Zaragoza, Spain.

Brescia, Italy

Liew, H., Lwin, M. O., Schulz, P., Tandoc Jr, E., & Malik, S. (2024). An Analysis of Health Information Authentication Acts Across Educational Backgrounds. Paper presented at the 22^nd International and Interdisciplinary Conference on Communication, Medicine and Ethics, Brescia, Italy.

Lin, Y., Lwin, M. O., Leo, S., & Cayabyab, Y. (2024). Cultural influences on palliative care decision-making among family caregivers in Singapore. Paper presented at the 22^nd International and Interdisciplinary Conference on Communication, Medicine and Ethics, Brescia, Italy.

Ong, Z., Lwin, M. O., Schulz, P. (2024). Patients’ perceptions of doctor-patient communication in telemedicine consultations: Insights from an interview study in Singapore. Paper presented at the 22^nd International and Interdisciplinary Conference on Communication, Medicine and Ethics, Brescia, Italy.

Brisbane, Australia

Lwin, M. O., Schulz, P., Ho, J., Malik, S., Cayabyab, Y., Wong, C., Ng, Y. H., & Yap, S. T. (2024). Identifying effective message themes for marketing alternative proteins on social media. Paper presented at the 74th Annual International Communication Association Conference, Brisbane, Australia.

Lwin, M. O., Schulz, P., Sheldenkar, A., Kwan, M. R., & Tng, P. L. (2024). Does consistency matter? Application of the construal level theory to vaccine messaging in a survey experiment. Paper presented at the 74th Annual International Communication Association Conference, Brisbane, Australia.

Schulz, P., Lwin, M. O., Lin, Y., & Sheldenkar, A. (2024). Understanding Proactive and Passive Information Verification Behavior on Social Media: A Study in Singapore during the COVID-19 Pandemic. Paper presented at the 74th Annual International Communication Association Conference, Brisbane, Australia.

Chen, S., & Lwin, M. O. (2024). Understanding factors influencing rural Chinese’ adoption of telemedicine. Paper presented at the 74th Annual International Communication Association Conference, Brisbane, Australia.

Lin, Y., Lwin, M. O., Schulz, P., Leo, S., Cayabyab, Y., & Yeo, S. L. (2024). Information needs and sources on palliative care in Singapore: A comparative study between caregivers and healthcare professionals. Paper presented at the 74th Annual International Communication Association Conference, Brisbane, Australia.

Shi, J. J., Zhuang, H., Li, W., Chen, L., & Lwin, M. O. (2024). Exploring the Shifting Paradigm in the Post-pandemic Era: Parental Mediation of Digital Media in Asian Countries. Paper presented at the 74th Annual International Communication Association Conference, Brisbane, Australia.

Lwin, M.O. (2024). Participatory Surveillance Work from the Mo-Buzz +Project in Sri Lanka. Paper presented at the 74th Annual International Communication Association Conference, Brisbane, Australia.

Conference Papers Before 2024

Lwin, M. O., Malik, S., Lim, F., Kang, V. (2023). PS-P03-5: Qualitative insights into the barriers towards blood pressure screening, treatment adherence and lifestyle modifications in Singapore. Journal of Hypertension (Conference Proceedings Special Issue), 41(1), e242-e243. doi: 10.1097-01.hjh.0000915204.17225.70.

Bojic, I., Liu, J., Ong, Q. C., Lawate, A., Palaiyan, M., Lwin, M. O., Abisheganaden, J., Theng, Y. L., Ho, M. R., Chia, M. Y. H., Car, J. (2023). Identifying at-risk university students: A system for longitudinal monitoring of sleep health. 2023 IEEE International Conference on Digital Health (ICDH), Chicago, IL, USA, pp. 143-149. doi:10.1109-ICDH60066.2023.00029.

Lwin, M. O., Yang, S., Sheldenkar, A., Yang, X. H., Lee, B. S. (2023). Assessing consumer rationality during a pandemic: Panic buying behaviours and its association with online social media discourse. Paper presented at the 73^rd Annual International Communication Association Conference, Toronto, Ontario, Canada.

Lwin, M. O., Cayabyab, Y., Malik, S., Teresa, J. (2023). The Influence of Meal Contexts on the Acceptance of and Willingness to Pay for Alternative Proteins. Paper presented at the 73^rd Annual International Communication Association Conference, Toronto, Ontario, Canada.

Lwin, M. O., Cayabyab, Y., Seet, A., Schulz, P. (2023). The Role of Quality of Support and Impact of a Game-Based Health Application on Children’s Fruits and Vegetables Consumption Intentions. Paper presented at the 73^rd Annual International Communication Association Conference, Toronto, Ontario, Canada.

Lin, Y., Lwin, M.O., Yang, S., Sheldenkar A. (2023). The effect of patient knowledge and attitudes towards requesting unnecessary antibiotics. Paper presented at the 73^rd Annual International Communication Association Conference, Toronto, Ontario, Canada.

Lwin, M.O. (2023). Examination of profiles and perspectives in dyadic versus triadic medical consultations. Paper presented at the International Consortium for Communication in Health Care, Canberra, Australia. 11 February 2023.

Lwin, M. O., Lim, F., Malik, S., Lim, V. (2022). Qualitative insights into the barriers towards blood pressure screening. Poster presented at the International Society of Hypertension 2022, Kyoto, Japan. 12-16 October 2022.

Lwin, M. O., Sheldenkar, A., Ho, J., Rathnayake, V., Wimalaratne, P, Wijayamuni, Schulz, P. (2022). Mo-Buzz+: An Integrated Participatory Surveillance System for Dengue Prevention and Control. Paper presented at the 4th International Workshop on Participatory Surveillance, Phnom Penh, Cambodia.

Ho, J., Lwin, M. O., Sheldenkar, A.. (2022). Driving Adoption of Participatory Surveillance Apps. Paper presented at the 4th International Workshop on Participatory Surveillance, Phnom Penh, Cambodia.

Lwin, M. O., Ong, Z., & Kwan, M.R. (2022). Misinformation exposure, public sentiments, and preventative actions. Paper presented at the 72^nd Annual International Communication Association Conference, Paris, France.

Ho, J., & Lwin, M. O. (2022). Diversity on display: Effects of stereotypes on representations of marginalised outgroups. Paper presented at the 72^nd Annual International Communication Association Conference, Paris, France.

Teresa, J., Lwin, M. O., Golley, S., Cayabyab, Y., Malik, S., Lim, F., & Au, C. (2022). Drivers and barriers towards willingness to consume plant-based and cultured proteins: A cross-cultural comparison between Singapore and Australia. Paper presented at the 72^nd Annual International Communication Association Conference, Paris, France.

Ho, J., & Lwin, M. O. (2022). Objectification of social outgroups: An invitation for interaction. Paper presented at the 72^nd Annual International Communication Association Conference, Paris, France.

Lwin, M. O., & Malik, S. (2022). Assessing Efficacy of Robot-assisted, Theory-based Nutritional Education Program for Children. Paper presented at the 72^nd Annual International Communication Association Conference, Paris, France.

Malik, S., Lwin, M. O., & Lim, S. (2022). Vaccine Effectiveness Cues and Willingness to be Vaccinated: Integrating Theory of Planned Behavior and Health Belief Model. Paper presented at the 72^nd Annual International Communication Association Conference, Paris, France.

Ng, A. & Lwin, M. O. (2022). Understanding Multi-level Drivers for Recycling Behaviours: A Contextual Influence Model Perspective. Paper presented at the 72^nd Annual International Communication Association Conference, Paris, France.

Lwin, M. O., Kim, H.K.K., Lee, S.Y., Kwan, M.R., & Yang, S. (2022). Inoculating Against Vaccine Misinformation: Effect of Forewarnings and the Range of Inoculative Protection. Paper presented at the 72^nd Annual International Communication Association Conference, Paris, France.

Lwin, M. O., Lin, Y., Yang, S., & Sheldenkar, A. (2022). Understanding Determinants of Informed Decisions versus Uninformed Decisions on Antibiotic Use. Paper presented at the 72^nd Annual International Communication Association Post-Conference, University of Burgundy Franche-Comté, Dijon, France.

Ong, Z., Lwin, M. O., & Kim, H.K.K. (2022). Predictors of E-health Behaviors: A Comparison Between United States, Singapore, and India Using the IMEHU Perspective. Paper presented at the 72^nd Annual International Communication Association Post-Conference, University of Burgundy Franche-Comté, Dijon, France.

Lwin, M. O., Kwan, M.R., Yeo, S.L., & Ong, Z. (2022). Online Health Information Seeking and Misinformation During COVID-19: Intergenerational Differences. Paper presented at the 72^nd Annual International Communication Association Post-Conference, University of Burgundy Franche-Comté, Dijon, France.

Lwin, M. O., Lu, J., Sheldenkar, A. (2020). From surveillance to one health: A decade of antimicrobial resistance research in social science fields. Paper presented at 6th World One Health Congress One Health Science, Edinburgh, UK, 14-18 June 2020.

Ong, Z., & Lwin, M. O. (2020). Health messages and healthy eating heuristics: A close qualitative examination amongst families in Singapore. Paper presented at 70th Annual International Communication Association Conference: Open Communication, Virtual conference.

Malik, S., & Lwin, M. O. (2020). Humanoid Robot as New Learning Medium in Health Education: Children’s Perspectives. Paper presented at the International Association for Media and Communication Research (IAMCR) Conference, Tampere.

Lwin, M. O., Lu, J. H., & Teresa, J. (2020). The role of active parental mediation and children’s approval seeking on digital media addiction: A quadratic mediation model. Paper presented at the International Communication Association Conference, Gold Coast, Australia 21-25 May 2020.

Lwin, M. O., Lu, J., Sheldenkar A., Panchapakesan C., Tan Y., Yap, P., Chen, M.I., Chow V.T.K., Thoon, K.C, Yung, C.F., Ang, B. (2020). Effectiveness assessment of a mHealth application for participatory surveillance of influenza-like illness among healthcare workers. Paper presented at International Communication Association Conference, Gold Coast, Australia, 21-25 May 2020.

Lwin, M. O., Panchapakesan, C., Lu, J., Sheldenkar, A., Calvert, G., Lim, L. (2019), Relationship between health information seeking sources and eHealth literacy among adults in China. Asian Health Literacy Association Conference, Vietnam 10-12 November.

Lu, J., Lwin, M.O., Sheldenkar A. (2019). Seeking health advice during an influenza outbreak on new media platforms: Does self-perceived knowledge of influenza matter? Paper presented at The Shenzhen Forum 2019, co-hosted by Shenzhen University (SZU) and the National Communication Association (NCA), Shenzhen, China.

Lwin, M.O., Malik, S., & Neo, J. R. J. (2019). The Effect of Scent and Scent Emission Methods: Implications on Sustained Workers’ Alertness, Vigilance, and Memory When Performing Repetitive Tasks Over a Long Duration. Paper presented at the 69th Annual International Communication Association Conference, Washington D.C.

Lwin, M. O., Malik, S., Ng, J. S., Chua, T. S. J., Goh, C. S., Kang, V. B. T., & Chen, G. P. (2019). Longitudinal effects of intergenerational health education intervention for hypertension prevention on children and family members. Paper presented at the D.C. Health Communication Conference, Washington, D.C.

Malik, S., Lwin, M.O., Ridwan, H., & Au, C. (2019). Mitigating unhealthy food consumption: The effect of parental mediation on Indonesian children’s snack and “Western” fast food consumption. Paper presented at the Asian Congress of Nutrition, Bali, Indonesia.

Lee, E. W. J., Han, Z., Aung, H. H., Aroor, M. R., Li, C., Seidmann, V., Lwin May O., Theng, Y. L. (2019). Examining organizational, cultural, and individual-level factors related to organizational safety and health awareness and risks: A systematic review and metric analysis. Poster presented at the annual meeting of International Communication Association 69^th Annual Conference, Washington D.C., USA.

Yee, A. Z. H., Lwin, M. O., & Ho, S. S. (2019). Promoting healthier eating via parental communication: Development and validation of the active and restrictive parental guidance questionnaire (PARQ). Paper presented at the International Communication Association’s 69^th Annual Conference, Washington, D.C., USA.

Liu, C., Lwin, M. O., & Ang, R. (2019, January 8). Parents’ role in teens’ personal photo sharing: a moderated mediation [Conference presentation]. Mini-Symposium on

Lwin, M. O. (2019, January 8). Parents’ role in teens’ personal photo sharing: A moderated mediation model incorporating privacy concerns and network size model incorporating privacy concerns and network size [Invited presentation]. Mini-Symposium on Young People and the Media, Universitas Indonesia and Marakas Human Behavior Studies in Asia, Jakarta, Indonesia.

Yee, A. Z. H., Lwin, M. O., & Lau, J. (2018). Parental guidance and children’s fruits and vegetables consumption: Extending the theory of planned behaviour with interpersonal antecedents. Paper presented at the International Communication Association’s 68^th Annual Conference in Prague, Czech Republic.

Ho, S. S., Lwin, M. O., Yee, A. Z. H., Sng, J. R. H., & Chen, L. (2018). Parents’ responses to cyberbullying effects: How third-person perception influences support for legislation and parental mediation strategies. Paper presented at the International Communication Association’s 68^th Annual Conference in Prague, Czech Republic.

Panchapakesan, C., Koh, J. Z., Lwin, M. O., & Calvert, G. (2018). Individuals’ perceived competency towards Health information seeking: An intercultural comparison across 10 Asian countries. Paper presented at the Communication, Medicine, and Ethics Conference, University of Birmingham, United Kingdom.

Jayasundar, K., Lwin, M. O., Lau, J., Ng, J.S., Panchapakesan, C., Sheldenkar, A., Cook, A. R. & Smith, H. (2018). A population level survey on facilitators and barriers toward influenza vaccine uptake in Singapore. Paper presented at the Communication, Medicine, and Ethics Conference, University of Birmingham, United Kingdom.

Sheldenkar, A., Lwin, M.O., Lau, J., Ng, J.S., Panchapakesan, C., Jayasundar, K., Cook, A. R. & Smith, H. (2018). Social media use in health preparedness messaging: a perspective from the Singapore Zika outbreak. Paper presented at the Communication, Medicine, and Ethics Conference, University of Birmingham, United Kingdom.

Lwin, M. O., Lu, J., Sheldenkar, A., & Schulz, P. (2018). Strategic uses of Facebook in Zika outbreak communication: Implications for the Crisis and Emergency Risk Communication Model. Paper presented at Rethinking Theories and Concepts of Mediated Communication, Missouri School of Journalism, University of Missouri, Barcelona, Spain.

Lwin, M. O., Sheldenkar, A., Lau, J., Ng, J.S., Panchapakesan, C., & Jayasundar, K. (2018). Evaluating Epihack: A process-driven critique of the epidemiological hackathon framework. Paper presented at the Communication, Medicine, and Ethics Conference, University of Birmingham, United Kingdom.

Lwin, M. O., Yee, A. Z. H., Lau, J., Ng, J. S., Lam, J. Y., and Cayabyab, Y. (2017). A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognition and behavior. Paper presented at the International Communication Association’s 67th Annual Conference in San Diego, California.

Lwin, M. O., Lam, J. Y., Ng, J. S., & Malik, S. (2017). Characteristics of women’s health information seeking behavior and health information sources: An intercultural comparison. Paper presented at the International Communication Association’s 67th Annual Conference in San Diego, California.

Lwin, M. O., Jayasundar, K., & Sheldenkar, A. (2017). FluMob: Enabling surveillance of acute respiratory infections in healthcare workers via mobile phones. Paper presented at the D. C. Health Communication Conference (DCHC) 2017 in Washington, D. C.

Ng, A.S., Lwin, M. O., Pang, A. (2017). Toward a Theoretical Framework for Studying Climate Change Policies: Insights from the Case Study of Singapore. Paper presented at the 6th World Sustainability Forum, Cape Town, South Africa.

Lam, J. Y., Shin, W., & Lwin, M. O. (2017). Integrated family mediation style in predicting children’s privacy protection and in-app advertising avoidance. Paper presented at the International Communication Association’s 67th Annual Conference in San Diego, California.

Hossain, M., Lwin, M. O., Salmon, C. T., & Theng, Y. L. (2017). Can theory-based mHealth messages promote antenatal care? An intervention study in Bangladesh. Paper presented at the International Communication Association’s 67^th Annual Conference in San Diego, California.

Lwin, M. O., Shin, W., Yee, A. Z. H., & Ng, J. S. (2017). The influence of parent-child communication on children’s food attitudes, eating intentions and behaviours: The mediating effect of individual cognitive factors. Paper presented at the D. C. Health Communication Conference (DCHC) 2017 in Washington, D. C.

Ho, S. S., Lwin, M. O., & Lee, E. W. J. (2017). Peek-a-boo! Understanding factors associated with Singaporean adolescents’ privacy protection behaviour using an extended theory of planned behaviour. Paper presented at the Social Media & Society 2017 International Conference in Toronto, Canada.

Ho, S. S., Lwin, M. O., & Lee, E. W. J. (2017). Till logout do us part? Comparison of factors predicting excessive social network sites use and addiction between Singaporean adolescents and adults. Paper presented at the International Communication Association’s 67^th Annual Conference in San Diego, California.

Cayabyab, Y., & Lwin, M. O. (2016). Seeking health information today: Media preferences and the shift in the media landscape. Paper presented at the International Association for Media and Communication Research Annual Conference 2016 in Leicester, United Kingdom.

Lwin, M. O., Malik, S., Ang, E. K. B., Ho, C. J. Y., Lim, P. H., Low, M. W., & Yee, A. Z. H. (2016). The roles of motivational climate and motivational source in encouraging Asian children to be more physically active. Paper presented at the 6th International Congress on Physical Activity and Public Health in Bangkok, Thailand.

Yee, A. Z. H., Lwin, M. O., and Ho, S. S. (2016). The role of parents in child healthy and unhealthy food consumption: A systematic review and meta-analysis. Paper presented at the International Society of Behavioral Nutrition and Physical Activity 15^th Annual Conference in Cape Town, South Africa.

Lwin, M. O., Malik, S., Lau, J., and Yee, A. Z. H. (2016). How does television viewing influence children’s consumption of sweet foods and beverages? Paper presented at the International Society of Behavioral Nutrition and Physical Activity 15^th Annual Conference in Cape Town, South Africa.

Ho, D., Lwin, M. O., & Shin, W. (2016). Social networking sites and materialism: Safeguarding roles of parents and personal traits. Paper presented at the International Communication Association Conference, Fukuoka, Japan.

Lee, E. W. J., Ho, S. S., & Lwin, M. O. (2016). Extending the social cognitive model: Examining external and personal antecedents of social network sites use among Singaporean adolescents. Paper presented at the International Communication Association Conference, Fukuoka, Japan.

Lwin, M. O., Pang, A., & Ho, B. (2016). When CEOs cry: How CEOs’ emoting impacts stakeholder perceptions of organization. Paper presented at the International Communication Association Conference, Fukuoka, Japan.

Yee, A. Z. H., Lwin, M. O., & Salmon, C. T. (2016). Narrative experience, explicated: A synthesis of narrative transportation and character identification literature. Paper presented at the International Communication Association Conference, Fukuoka, Japan.

Ho, S. S., Sng, J., Yee, A. Z. H., Tan, W. S., Ng, A. S., Yen, V. Y. C., and Lwin, M. O. (2015). Escapism in exergames: Presence, enjoyment, and mood experience in predicting children’s attitudes towards exergames. Paper presented at the Association for Education in Journalism and Mass Communication Annual Conference 2015 in San Francisco, California.

Hossain, M., & Lwin, M. O. (2015). Baseline study on current awareness on pregnancy complications, antenatal care and media use among pregnant women in Bangladesh. Paper presented at the Sustainable Healthcare Transformation: International Conference on Health System Innovation, Tasmania, Australia. [Top 3 Papers Book Prize].

Hossain, M., Lwin, M. O., Salmon, C., & Ling, T. (2015). Role of protection motivation theory motivators and psycho-social factors in empowering pregnant women’s antenatal care utilization: Implications for health policy in Bangladesh. Paper presented at the DC Health Communication Conference, Washington, DC. [Outstanding Research Award].

Ho, B., Pang, A., & Lwin, M. O. (2015). Building a socially responsible image: understanding the effects of CSR, corporate ability and endorsement on stakeholders’ evaluation. Paper presented at ICA Regional Conference: Expanding communication, old boundaries and new frontiers, Lodz, Poland. Retrieved from https://drive.google.com-file-d-0BwPXLMljFQMGUm00RkdSenFYQmM-view

Kim, H. K., & Lwin, M. O. (2015). Cultural effects on cancer prevention behaviors: Fatalistic cancer beliefs and optimism among East Asians. Paper presented at the Association for Education in Journalism and Mass Communication, San Francisco, CA.

Lwin, M. O., Ho, S. S., Jung Y., Wardoyo, R. J., Kim, H. J., & Theng, Y. L. (2015). Effects of exergaming and message framing in school group environment on physical activity attitude and intentions among children and adolescents in Singapore. Paper presented at the Association for Education in Journalism and Mass Communication Conference, San Francisco, CA.

Lwin, M. O., & Panchapakesan, C. K. (2015). Political facilitators and barriers towards digitally mediated civic engagement for dengue prevention in India, Sri Lanka and Singapore. Presented at International Communication Association Pre-Conference, New Media and Citizenship in Asia: Civic Engagment and Sustainable Development Across the Life Span, San Juan, Puerto Rico.

Li, B., & Lwin, M. O. (2015). Health promotion through serious games: A meta-analysis of the effects of health serious games on self-efficacy, enjoyment and behavioural intention. Paper presented at the 65th Annual International Communication Association Conference, San Juan, Puerto Rico.

Li, B., Lwin, M. O., & Jung, Y. (2015). Enactive and vicarious learning through exergame avatars: Investigating their effects in an exergame motivation model. Paper presented at the 65th Annual International Communication Association Conference, San Juan, Puerto Rico.

Pang A., Lwin, M. O., Ng, C., Ong, Y. K., Chau, S., & Poh, K. & (2015) Utilization of CSR to build organizations’ corporate image in Asia: Need for an integrative approach. Paper presented at the Annual Conference of the International Communication Association, San Juan, Puerto Rico. [Top Faculty Paper Award].

Chen, L., Ho, S. S., & Lwin, M. O. (2015) Why are people involved in cyberbullying? A meta-analysis of factors predicting cyberbullying perpetration and victimization. Paper presented at the Annual Conference of the International Communication Association, San Juan, Puerto Rico.

Lwin, M. O., Shin, W. S., Yee, A. Z. H., & Wardoyo, R. J. (2015). An integrative parental mediation model of healthy vs. unhealthy food consumption. Paper presented at the DC Health Communication Conference, Washington, DC. [Honourable Mention Research Award].

Lwin, M. O., Shin, W., Wardoyo, R. J., Liew, H., & Yeo, S. L. (2015). Assessing the impact of food regulations in Singapore: A content analysis of F&B advertising landscape. Proceedings of the 12th Asian Congress of Nutrition. Yokohama, Japan: J-STAGE.

Li, B., Lwin, M. O., Jung, Y., & Yeo, S. (2015). Learning through seeing: Exploring the influence of the self-avatar in an exergame motivation model. Paper presented at the 101st Annual National Communication Association Convention, Las Vegas, NV.

Lwin, M. O., Malik, S, & Ahmed, S. (2015). The influence of traditional media versus online media on ideal body shape perception of children and adolescents in Singapore. Paper presented at the National Communication Association Annual Convention, Applied Communication Division, Las Vegas, NV.

Panchapakesan, C. K., & Lwin, M. O. (2015). Psychosocial facilitators and barriers towards civic engagement through mobile for dengue prevention in Sri Lanka, India and Singapore. Paper presented at the DC Health Communication Conference. Fairfax, VA: Center for Health and Risk Communication, George Mason University. [Honourable Mention Research Award].

Yeo, S. L., Shin, W. S., Lwin, M. O., Williams, J., & Hong, Y.Y. (2015). Are primetime diets congruent with dietary recommendations? A large-scale analysis of food advertisements in USA, China and Singapore. Paper presented at the Association for Education in Journalism and Mass Communication, San Francisco, CA.

Lwin, M. O., Malik, S., Ridwan, H., & Au, C. (2015). Media exposure and parental influences on children’s food consumption and knowledge in urban and suburban Indonesia. Paper presented at the National Communication Association Annual Convention, Health Communication Division, Las Vegas, NV.

Yee, A. Z. H., & Lwin, M. O. (2015). Telly tubbies: Mediating effects of attitudes and anticipated emotions on media exposure and the intention to eat unhealthily among children in Singapore. Proceedings of the 12th Asian Congress of Nutrition. Yokohama, Japan: J-STAGE.

2014

Foo, S., Vijaykumar, S., Lwin, M. O., Theng, Y. L., Pang, N., Hong, J., & Fernando, O. N. N. (2014). The Health Suite Concept: A social media platform for public health applications. Paper presented at the 8th Multi Conference on Computer Science and Information Systems, Lisbon, Portugal.

Lwin, M. O., Vijaykumar, S., Lim, G., Rathnayake, V. S., Fernando, O. N. N., & Foo, S. (2014). Consumer acceptance of a mobile-based civic engagement-centric system for dengue prevention: Results from a pilot test in Sri Lanka. Australian and New Zealand Marketing Academy Conference, (pp. 353-359), Brisbane, Australia.

Lwin, M. O., Wardoyo, R. J., Ho, S. S., & Malik, S. (2014). Effect of exergaming, message framing and group condition on physical activity beliefs among children and adolescents. Paper presented at the Conference on Communication, Medicine and Ethics, Lugano, Switzerland.

Lwin, M. O., Malik, S., Chua, T. S., Chee, T. & Tan, Y. (2014). Intergenerational transfer of blood pressure knowledge and screening: A school-based hypertension awareness program in Singapore. Paper presented at the Conference on Communication, Medicine and Ethics, Lugano, Switzerland.

Lwin, M. O., Lee, E. W. J., & Ho, S. S. (2014). The role of media exposure, attitude toward exercise and exercise belief on boys’ and girls’ intention to exercise. Paper presented at the Conference on Communication, Medicine and Ethics, Lugano, Switzerland.

Lwin, M. O., Vijaykumar, S., Lim, G., Fernando, O.N.N., & Foo, S. (2014). Social media for dengue prevention in colombo: Receptivity assessment using Protection Motivation Theory (PMT). Paper presented at the Conference on Communication, Medicine and Ethics, Lugano, Switzerland.

Panchapakesan, C. K., & Lwin, M. O. (2014). Understanding beliefs, attitudes, intentions towards socially mediated civic engagement for infectious disease prevention in Sri Lanka. Paper presented at the Conference on Communication, Medicine and Ethics, Lugano, Switzerland.

Wardoyo, R. J., & Lwin, M. O. (2014). Mothers’ intention towards infant feeding practices in Indonesia. Paper presented at the Conference of Communication, Medicine and Ethics, Lugano, Switzerland.

Lwin, M. O., Vijaykumar, S., Fernando, O. N. N., Rathnayake, V. S., Lim, G., & Foo, S. (2014). Social media-based civic engagement for dengue prevention in Sri Lanka. Paper presented at the International Communication Association Pre-Conference, Seattle, WA.

Panchapakesan, C. K., & Lwin, M. O. (2014). The role of privacy assurances in influencing online trust and information disclosure. Paper presented at the International Communication Association Pre-Conference, Seattle, WA.

Yeo, S. L., Lwin, M. O., & Hong, Y. Y. (2014). The effects of regulatory fit and presentation order of health messages in countering unhealthy food advertising’s influence on attitudes and intentions to eat healthily. Paper presented at the Top Paper Award Session, Health Communication Division, at International Communication Association Conference, Seattle, WA.

Shin, W., & Lwin, M. O. (2014). The role of socialization agents in adolescents’ risk-taking online behavior. Paper presented at the Asian Conference on Psychology and the Behavioral Sciences, Osaka, Japan.

Fernando, O. N. N., Rathnayake, V. S., Vijaykumar, S., Lwin, M. O., & Foo, S. (2013). Mo-Buzz: Socially mediated collaborative platform for ubiquitous location based service. Proceedings of 15th International Conference, Human-Computer Interaction International, Las Vegas, NV. doi: 10.1007-978-3-642-39215-3_44.

Lwin, M. O., Neo, J. J. R., & Morrin, M. (2013). It can’t be that bad if it smells this good: Do pleasant ambient odors diminish the persuasiveness of fear appeals. Proceedings of American Marketing Association Winter Marketing Conference, Las Vegas, NV.

Lwin, M. O., Pang, A., Dafir, N. A., Ruslan, S. H., & Yeong, C. J. (2013). Enhancing the spokesperson’s credibility through appearance: Testing the facial credibility model and its influence on the organization perception. Paper presented at the International Communication Association, London, England.

Lwin, M. O., Neo, J. J. R., & Morrin, M. (2013). It can’t be that bad if it smells this good: Do pleasant ambient odors diminish the persuasiveness of fear appeals. Paper presented at the Society of Consumer Psychology Winter Conference, San Antonio, TX.

Lwin, M. O. (2013). Crossmodal effects of olfactory and visual cues in print advertisements on attention and memory. Paper presented at the Asian Conference on Psychology and the Behavioral Sciences, Osaka, Japan.

Lwin, M. O., Lim, G., & Vijaykumar, S. (2013). Language and gender differences on communication preferences and perceived ease of use of social media in Asia. Paper presented at the Third Asian Conference on Psychology and the Behavioral Sciences, Osaka, Japan.

Subbiah, D., Lwin, M. O., & Ho, S. S. (2013). Show vs. tell: How parental mediation affects their children’s exercise motivations, attitudes and behaviors. Paper presented at the Third Asian Conference on Psychology and the Behavioral Sciences, Osaka, Japan.

Theng, Y. L., Goh, L., & Lwin, M. O. (2013). Social and technological support for stigmatized diseases: A case of tuberculosis patient-care in Asia. Paper presented at the Third Asian Conference on Psychology and the Behavioral Sciences, Osaka, Japan.

Lwin, M. O., Vijaykumar, S., Lim, G., Theng, Y. L., & Foo, S. (2013). Personal protection behaviors against Malaria in India: Urban attitudes and health info seeking preferences. Paper presented at the International Communication Association, London, England.

Lwin, M. O., Pang, A., Lim, J., Chan, G., Ng, J. & Aw, C. (2013). Promoting positive perceptions during crises: Effects of scents on journalists’ evaluations of the organization during media conferences. Paper presented at the 12th Association for Business Communication Asia-Pacific Conference, Kyoto, Japan.

Morrin, M., Lwin, M. O., Rank, T., & Pham, N. (2013). Toothbrushing and chocolate consumption. Paper presented at the Association for Psychological Science Annual Convention, Washington, D.C.

Pang, A., Lwin, M. O., Vikneshwaran, M., Yeo, Y. P., Xu, J., & Lee, H. Z. (2013). Crying with victims during crisis: How CEOs emoting impact stakeholder’s perception of organization. Paper presented at the Association for Business Communication Asia-Pacific Conference, Kyoto, Japan.

Sieow, B. F., Ser, W., Ho, M. W., Lwin, M. O., & Kwok, K. (2013). 3D characterization and trend analysis of scents from EEG recordings of repeated scent exposure. Proceedings of 35th IEEE Engineering in Medicine and Biology Society Conference. Osaka, Japan. doi:10.1109-EMBC.2013.6609754

Theng, Y. L., Goh, L., Lwin, M. O., & Foo, S. (2013). Dispelling myths and misinformation using social media: A three-country comparison using the case of tuberculosis. Proceedings of 2013 IEEE International Conference on Healthcare Informatics, (pp. 147-152), Philadelphia, PA: Conference Publishing Services.

Vijaykumar, S., Lwin, M. O., Theng, Y. L., Foo, S., Cheong, S. A., & Lim, G. (2013). A social media based participatory epidemiology approach for Infectious Disease Prevention (VBDP) in South Asia. Proceedings of Fifth International Conference on eHealth, Telemedicine, and Social Medicine, (pp. 194-197). Nice, France: IARA XPS Press.

Yen, V., Pang, A., & Lwin, M. O. (2013). Image transformation: Drivers, factors, outcomes and implications. Proceedings of the 11th Conference on Corporate Communication, (pp. 294-37). New York, NY: Corporate Communication International at Baruch College-CUNY.

Yee, A. Z. H., Ong, A., He, Q. P., Sng, J. R. H., & Lwin, M. O. (2013). Seals, country-of-origin and GDA nutrition labelling: Using the Elaboration Likelihood Model to investigate food product perceptions. Paper presented at the Association for Business Communication Asia-Pacific Conference, Kyoto, Japan.

Yeo, S. L., & Lwin, M. O. (2013). Effectiveness of health messages in countering unhealthy food advertising: The role of regulatory fit. Paper presented at the Asian Conference on Psychology and the Behavioral Sciences, Osaka, Japan.

Au, C., Lwin, M. O., & Vijaykumar, S. (2012). Food labels as an effective safety crisis communication in the discourse of renewal for organizations. Proceedings of American Marketing Association Marketing and Public Policy Conference. Atlanta, GA: American Marketing Association.

Au, C., Lwin, M. O., & Pang, A. (2012). Health messages and consumer understanding of food: Perspectives in nutrition, restrained eating and food safety. Proceedings of American Marketing Association Marketing and Public Policy Conference. Atlanta, GA: American Marketing Association.

Ho, J. Y., Lwin, M. O., & Vijaykumar, S. (2012). Desiring change: Media consumption and men’s bodily perceptions, sexuality and the desire for muscularity. Proceedings of American Marketing Association Marketing and Public Policy Conference, (pp. 98-99). Atlanta, GA: American Marketing Association.

Lwin, M. O., Morrin, M., & Malik, S. (2012). The effect of food package health claims on purchase intent: Moderating role of dietary restraint. Proceedings of American Marketing Association Marketing and Public Policy Conference. Atlanta, GA: American Marketing Association.

Lwin, M. O., Pang, A., Loh, J., Peh, M., Rodriguez, S. A., & Hanisah, N. (2012). Is saying sorry good enough? Examining the typologies of apology in organizational response during health crises. Proceedings of Association of Marketing and Healthcare Research Conference, (pp. 111-114). Utah, UT: Association of Marketing and Healthcare Association.

Lwin, M. O., Vijaykumar, S., Theng, Y. L., Foo, S., & Lim, G. (2012). Malaria-Dengue prevention in india: A new media based health program. Proceedings of American Marketing Association Marketing and Public Policy Conference. Atlanta, GA: American Marketing Association.

Lwin, M. O., Vijaykumar, S., Theng, Y. L., Foo, S., Lim, G. (2012). A study of knowledge, attitudes, practices and health information-seeking related to Malaria-Dengue prevention in India. Proceedings of Association of Marketing and Healthcare Research Conference, (pp. 18-20). Utah, UT: Association of Marketing and Healthcare Association.

Liu, C., Ang, R. P., & Lwin, M. O. (2012). Parental mediation as a moderator of narcissism and adolescents’ risky online behaviors. Paper presented at the 24th Association for Psychological Science Annual Convention, Chicago, IL.

Liu, C., Ang, R. P., & Lwin, M. O. (2012). Sensitive information disclosure on Facebook: Determinants and mechanisms in a structural equation model. Paper presented at the 24th Association for Psychological Science Annual Convention, Chicago, IL.

Lwin, M. O., Vijaykumar, S., Fernando, O. N. N., Cheong, S. A., Theng, Y. L., Foo, S., Rathnayake, V. S., & Lim, G. (2012). Social media solutions for dengue prevention in Asia. Paper presented at the Singapore International Conference on Dengue and Emerging Infections, Singapore.

Pang, A., Lwin, M. O., Ho, B., Cheng, B., Lau, L., & Malik, N. (2012). When should organizations apologize in times of crises? Examining the timing of apologies and how these affect organizational reputation and stakeholder relationship. Paper presented at the International Public Relations Research Conference, Miami, FL.

Theng, Y. L., Goh, L., Chandra, S., Lwin, M. O., Foo, S., Sen, A. & Poovaiah, R. (2012). Addressing civic health literacy for the sustainability of tuberculosis treatment: A case of India. Paper presented at the 43rd Union World Conference on Tuberculosis and Lung Health, Kuala Lumpur, Malaysia.

Theng, Y. L., Goh, L., Chandra, S., Lwin, M. O., Foo, S., Sen, A. & Poovaiah, R. (2012). Middle of pyramid segmentation and differentiated strategies: Co-ordinated fight against tuberculosis in India. Paper presented at the 6th Conference of the European Region of The International Union against Tuberculosis and Lung Disease, London, England.

Theng, Y. L., Goh, L., Chandra, S., Lwin, M. O., Foo, S., Sen, A. & Poovaiah, R. (2012). Socially-mediated mobile system for tuberculosis public health alert, care and education (MobiTB-ACE). Paper presented at the Medicine 2.0, Stanford, CA.

Yeo, S. L., Lwin, M. O., Hong, Y. Y., & Williams, J. (2012). Are food ads really similar? A cross-cultural comparison of food ads on prime time television in USA, China and Singapore. Proceedings of American Marketing Association Marketing and Public Policy Conference. Atlanta, GA: American Marketing Association.

Chandra, S., Theng, Y. L., Lwin, M. O., & Foo, S. S. (2011). Exploring trust to reduce communication barriers in virtual world collaborations. Paper presented at the International Communication Association Conference, Boston, MA.

Chandra, S., Theng, Y. L., & Lwin, M. O. (2011). Trust in virtual collaborations. Paper presented at the International Communication Association Conference, Boston, MA.

Li, B., Lwin, M. O., & Jung, Y. (2011). Gender differences and the influence of in-game factors on effectiveness of exergames on overweight children. Proceedings of American Marketing Association Marketing and Public Policy Conference. Washington, DC: American Marketing Association.

Lwin, M. O. (2011). The communication challenge – developing effective messages that consumers understand. Proceedings of XI Asian Congress of Nutrition: Nutritional Well-Being for a Progressive Asia: Challenges and Opportunities, (pp. 120-121). Singapore: Nutrition Society of Malaysia.

Lwin, M. O., & Malik, S. (2011). The efficacy of exergames and health messages in influencing drivers of physical activity: A comparison of children and pre-adolescents. Proceedings of American Marketing Association Marketing and Public Policy Conference. Washington, DC: American Marketing Association.

Li, B., Lwin, M. O., & Jung, Y. (2011). Impact of visual and social cues on exercise attitudes and behavior of overweight children playing an exergame. Paper presented at the International Communication Association Conference, Boston, MA. [Top Paper Award].

Lin, J., & Lwin, M. O. (2011). Food advertising and children’s responses. Paper presented at the International Communication Association Conference, Boston, MA.

Lwin, M. O., & Malik, S. (2011). Can exergames impart health messages? Game play, faming and drivers of physical activity among children. Paper presented at the International Communication Association Conference, Boston, MA.

Malik, S., & Lwin, M. O. (2011). Is incorporating exergaming into physical education classes effective? Paper presented at the International Society for Behavioral Nutrition and Physical Activity, Melbourne, Australia.

Ng, A. S., Lwin, M. O., & Pang, A. (2011). Environment and consumption: Toward the sustainable consumption model. Paper presented at the International Association for Media and Communication Research Annual Conference, Istanbul, Turkey.

Pang, A., Lwin, M. O., Yeong, C., Ruslan, S. H., & Dafir, A. (2011). Desirable facial traits of organizational spokesperson in times of crises: Enhancing perceptions of authority, dependability and likeability. Paper presented at the International Association for Media and Communication Research Annual Conference, Istanbul, Turkey.

Yang, Z., Allen, J. Ho, S. S., & Lwin, M. O. (2011). Applying the Theory of Planned Behavior to examine preventive behaviors against H1N1: A US-Singapore comparison. Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (ComSher Division), St. Louis, MO.

Agatha, R. R., Tay, K., Pang, A., & Lwin, M. O. (2010). A conceptual model of the effects of over communication of crisis preparedness messages by governments. Paper presented at the International Association for Media and Communication Research Annual Conference, Braga, Portugal.

Chandra, S., Theng, Y. L., Lwin, M. O., & Foo, S. S. (2010). Understanding collaborations in virtual world. Proceedings of 14th Pacific Asia Conference on Information Systems. Taipei, Taiwan: PACIS. Retrieved from: http://aisel.aisnet.org-pacis2010-96-

Lwin, M. O., & Malik, S. (2010). A comparison of influence of BD in Singaporean early adolescent boys and girls. Paper presented at the International Association for Media and Communication Research Annual Conference, Braga, Portugal.

Lwin, M. O., & Malik, S. (2010). The influence of media exposure vs peers and parents on body dissatisfaction amongst children in Singapore. Paper presented at the International Association for Media and Communication Research Annual Conference, Braga, Portugal.

Lwin, M. O., & Tan, C. (2010). Investigating the moderating role of age in planned online data fabrication behavior. Paper presented at the International Association for Media and Communication Research Annual Conference, Braga, Portugal.

Lwin, M. O., Lin, J., Auyash, S., & Malik, S. (2010). The use and prevalence of theory-based obesity-related health communication materials in Asian and Western countries from 2000-2009. Paper presented at the International Communication Association Pre-Conference Plenary Paper, Singapore.

Morrin, M., Lwin, M. O., & Krishna, A. (2010). Is olfactory memory unique? Paper presented at the Association for Consumer Research Conference, Jacksonville, FL.

Tay, K., Agatha, R. R., Lwin, M. O., & Pang, A. (2010). Examining the effects of the over communication of crisis preparedness messages by governments: Testing the crisis message processing model. The Proceedings of the 9th Conference on Corporate Communication, (pp. 337-355), Wroxton, England: Corporate Communication International.

Tay, K., Agatha R. R., Lwin, M. O., & Pang, A. (2010). Crisis preparedness versus paranoia: Testing the crisis message processing model on the effects of over communication of crisis preparedness messages by governments. Paper presented at the Association for Education in Journalism and Mass Communication Annual Conference, Denver, CO. [Best Paper Award].

Wijaya, M., Lwin, M. O., & Theng, Y. L. (2010). The effects of framing on BMI knowledge. Paper presented at the International Communication Association Pre-Conference, Singapore.

Chandra, S., Theng, Y. L., Lwin, M. O., & Foo, S. S. (2009). Examining virtual world collaborations. Paper presented at the International Communication Association Annual Conference, Chicago, IL.

Chib, A., Lwin, M. O., & Jung, Y. (2009). Adoption of mobile phone for enhancing healthcare communications: A technology acceptance study of maternal care workers in Banda Aceh. Paper presented at the Communications & Sustainable Development in the Next Decade, Bangkok, Thailand.

Li, B., & Lwin, M. O. (2009). Online harassment and Singaporean youth: Gender and age variations in victimization and protective behavior. Paper presented at the Michigan State University Children’s Central, Consumer Culture and the Ethical Treatment of Children: Theory, Research and Fair Practice, Ann Arbor, MI.

Li, B., & Lwin, M. O. (2009). Protecting teenagers from online harassment: An examination of Singaporean youth’s vulnerability and protective behavior. Paper presented at the Communications & Sustainable Development in the Next Decade, Bangkok, Thailand.

Lwin, M. O. (2009). Beyond losing baby fats: Investigating gender specific adolescent dieting motivators. Paper presented at the International Communication Association Annual Conference, Chicago, IL.

Lwin, M. O., Lee, Z., Ng, W. V., Wong, H. P. P., & Chib, A. (2009). Learning AIDS: testing the effectiveness of threat and efficacy messages in health communication for Singaporean adolescents using interactive multimedia. Paper presented at the Communications & Sustainable Development in the Next Decade, Bangkok, Thailand.

Lwin, M. O., Chib, A., Lee, Z., Ng, V., & Wong, P. (2009). Plugging the gap: Testing the effectiveness of threat and efficacy messages in health communication for Singaporean adolescents using interactive multimedia. Paper presented at the Communications & Sustainable Development in the Next Decade, Bangkok, Thailand.

Lwin, M. O., Lee, Z., Ng, W. V., Wong, H. P. P., & Chib, A. (2009). Using gaming to impart AIDS educational messages amongst adolescents. Paper presented at the International Association for Media and Communication Research, Mexico City, Mexico.

Lwin, M. O., Chandra, S., Theng, Y. L., & Foo, S. (2009). Proposed theoretical framework for virtual work adoption. Proceedings of Research Conference in the Second Life World, (pp. 22-27). Held online: SLACTIONS.

Wijaya, M., Lwin, M. O., & Theng, Y. L. (2009). Cultural and individual influences on fruits and vegetables consumption amongst Asian adults. Paper presented at the National Conference on Health Communication, Marketing, and Media, Atlanta, GA.

Wijaya, M., Lwin, M. O., & Theng, Y. L. (2009). Healthy behaviors and barriers of physical activity amongst Singapore children and youths: An exploratory study. Paper presented at the National Conference on Health Communication, Marketing, and Media, Atlanta, GA.

Wijaya, M., Lwin, M. O., Theng, Y. L., & Yeo, S. L. (2009). Weight perception and healthy behaviors amongst Asian children and youths: The case of Singapore. Paper presented at the Advertising and Consumer Psychology Conference, Ann Arbor, MI.

Lwin, M. O., & Williams, J. D. (2008). Online disclosure behavior amongst teens: A comparison of online social networks and blogs in Asia. Proceedings of American Marketing Association Marketing and Public Policy Conference, Philadelphia, PA: American Marketing Association.

Lwin, M. O., & Leong, S. (2008). Protection of children’s privacy online: A US-EU comparative content analysis of children-targeted websites’ adherence to data protection laws. Proceedings of American Marketing Association Marketing and Public Policy Conference, Philadelphia, PA: American Marketing Association.

Lwin, M. O., & Williams, J. D. (2008). Threats, warnings, and parental mediation: Protecting the online privacy of preteen children. Proceedings of American Marketing Association Marketing and Public Policy Conference, Philadelphia, PA: American Marketing Association.

Miyazaki, A., Lwin, M. O., & Stanaland, A. J. S. (2008). Corporate communications of social responsibility: How ethics statements influence consumer perceptions. Proceedings of American Marketing Association Marketing and Public Policy Conference, Philadelphia, PA: American Marketing Association.

Lwin, M. O., Li, B., Lee, D., Lim, Z., & Tan, J. (2008). Protecting against online harassment: Application of a protection motivation model amongst youth in Singapore. Paper presented at the 17th AMIC Annual Conference, Changing Media, Changing Societies: Media and the Millennium Development Goals, Manila, Philippines.

Morrin, M., Krishna, A., Lwin, M. O., & Wirtz, J. (2008). Beyond the Proustian Phenomenon: The effect of product-embedded scent on memory for product information. Paper presented at the Association for Consumer Research Conference, San Francisco, CA.

Chib, A., & Lwin, M. O. (2007). ICT as a social marketing tool: Lessons from tsunami relief efforts in Asia. Paper presented at the International Communication Association Conference, San Francisco, CA.

Krishna, A., Lwin, M. O., Wirtz, J., & Morrin, M. (2007). Oh! The smell of spring: consumer memory for product-intrinsic scent versus color. Proceedings of the Society for Consumer Psychology Conference, (pp. 10 – 11). Las Vegas, NV: Society for Consumer Psychology.

Lwin, M. O., & Hoy, M. (2007). A comparative perspective of online disclosure presentation: Banner ad disclosures from web sites in United States and Singapore. Proceedings of the 12th Cross Cultural Research Conference. Hawaii, HI: Brigham Young University.

Lwin, M. O., & Williams, J. D. (2007). An examination of trust and privacy concern using a dual-motivational approach. Proceedings of American Marketing Association Marketing and Public Policy Conference, Washington, DC: American Marketing Association.

Lwin, M. O., Wirtz, J., & Williams, J. D. (2007). A regulatory focus approach to examine biometric privacy concerns, in special session on privacy. Paper presented at the INFORMS Marketing Science Conference, Singapore Management University Lee Kong Chian School of Business, Singapore.

Hoy, M., & Lwin, M. O. (2006). Gold standard or fool’s gold – Panning for clear and conspicuous banner ad disclosures in the top 100 websites. Proceedings of American Marketing Association Marketing & Public Policy Conference, Chicago, IL: American Marketing Association.

Leong, S. H., & Lwin, M. O. (2006). Can promotion and protectability go together in ad slogans? A legal perspective from the EU. Proceedings of American Marketing Association Marketing & Public Policy Conference, Chicago, IL: American Marketing Association.

Lwin, M. O., & Rotfeld, H. (2006). A study on the role of media in self-regulation of advertising in Singapore. Proceedings of American Marketing Association Marketing & Public Policy Conference, Chicago, IL: American Marketing Association.

Lwin, M. O., King, R. D., & Williams, J. D. (2006). Author privacy, data fabrication, and knowledge discovery in databases. Paper presented at the Innovations in Information Technology Conference, Dubai, UAE.

Lwin, M. O., & Tambyah, S. (2006). Understanding risk taking and protection intentions among youth. Paper presented at the Association for Consumer Research Asia-Pacific, Sydney, Australia.

Pecotich, A., Lwin, M. O., & Thein, V. (2006). Myammar wealth and welfare. Macromarketing 2006 Seminar Proceedings: Macromarketing the Future of Marketing, (pp. 91-92). New Zealand, NZ: Marketing Department, University of Otago.

Williams, J. D., Lwin, M. O., Harris, A. G., & Gooding, V. A. (2006). Developing a power-responsibility equilibrium model to assess ‘Brick and Mortar’ retail discrimination: Balancing consumer, corporate, and government interests. Paper presented at the 25th Advertising and Consumer Psychology Conference: Brick & Mortar Shopping in the 21st Century, Houston, TX.

Lwin May O., Wardoyo, J. D. (2005). Examining adolescent dieting behavior: A PMT communication perspective. Proceedings of American Marketing Association Marketing and Public Policy Conference, Washington, DC: American Marketing Association.

Lwin, M. O., Chow, J., & Wirtz, J. (2005). Regulatory focus theory and privacy in online communications. Proceedings of the American Marketing Association Servsig Conference. Singapore: American Marketing Association.

Williams, J. D., Lwin, M. O., & Tan, B. C. (2005). Developments in online privacy regulations and an assessment of privacy practices in China and Japan. Proceedings: 11th Cross Cultural Research Conference (on CD). Puerto Rico, PR.

Lwin, M. O., & Williams, J. D. (2004). Children and privacy in interactive media: Issues, concerns and the role of parents. Proceedings of the American Marketing Association Marketing and Public Policy Conference, Salt Lake City, UT: American Marketing Association.

Lwin, M. O. (2003). Challenges to public policy: Emerging issues in international markets. Proceedings of the American Marketing Association Marketing and Public Policy Conference, Washington DC: American Marketing Association.

Lwin, M. O., & Bloom, P. (2003). To learn and live: Improving the communication of health-related social marketing messages. Proceedings of the American Marketing Association Winter Educators’ Conference. Orlando, FL: American Marketing Association.

Lwin, M. O., Henderson, G. R., & Williams, J. D. (2003). The way to spell relief: The “too-good-to-be-true” effect of warranties in e-tailing. Paper presented at the Marketing Science Conference, University of Maryland, R.H. Smith School of Business, College Park, MD.

Lan, L. L., Lwin, M. O., Williams, J. D., & Yu, G. (2002). Disclaimers on the internet: A cross-national analysis. Proceedings of the American Marketing Association Winter Educators’ Conference, (pp. 479), Orlando, FL: American Marketing Association.

Lwin, M. O., Williams, J. D., & Henderson, G. R. (2002). Globalization of American symbols: A five-country content analysis. Academy of Marketing Science: Multicultural Marketing Conference, (pp. 874 – 879), Sanibel Island, FL: Academy of Marketing Science.

Lwin, M. O., Williams, J. D., & Lan, L. L. (2002). Social marketing initiatives: National Kidney Foundation’s organ donation programs in Singapore. Proceedings of the American Marketing Association Marketing and Public Policy Conference, (pp. 48-49), Sanibel Island, FL: Academy of Marketing Science.

Lwin, M. O., Wirtz, J., & Williams, J. D. (2002). What net users expect for personal information: A social contract perspective. Proceedings of the American Marketing Association Winter Educators’ Conference, (pp. 201), Orlando, FL: American Marketing Association.

Lwin, M. O., Williams, J. D., Walsh, M. G., Tambyah, S. K. (2002). Where no rules rule: Ethical concerns on the web. Proceedings of the American Marketing Association Winter Educators’ Conference, (pp. 1-3), Orlando, FL: American Marketing Association.

Lwin, M. O., Lan, L. L., & Williams, J. D. (2001). Developments in online privacy regulations and an assessment of privacy practices in China. Proceedings of the American Marketing Association Marketing and Public Policy Conference 2001, (pp. 145-146), Washington, DC: American Marketing Association.

Lwin, M. O., & Kau, A. K. (2000). Developing a religiosity scale of Buddhists. Paper presented at the Y2000 Global Conference on Buddhism in the Face of the Third Millennium, Singapore.

Lan, L. L., Enright, M., & Lwin, M. O. (2000). Marketing approaches in a wireless world – An Asia-Pacific perspective. 31st Decision Science Institute Annual Meeting Proceedings.

Lan, L. L., Lwin, M. O., & Enright, M. (2000). Policy directions for electronic commerce: An Asia-Pacific perspective. 29th Western Decision Sciences Institute Annual Meeting Proceedings.

Lwin, M. O., Lan, L. L., & Williams, J. D. (2000). Examining male role portrayals in advertising: A cross-national exploration. 29th Western Decision Sciences Institute Annual Meeting Proceedings.

Lwin, M. O., & Wirtz, J. (2000). Gulfstream Aerospace Corporation – Penetrating Asia’s corporate jet market. Proceedings of The Asian Case Research Journal’s Asian Business Case Writing Conference, (pp. 132-148).

Lwin, M. O., & Lan, L. L. (2000). How well does marketing communications adhere to regulations? A comparative evaluation in the US and the UK. 31st Decision Science Institute Annual Meeting Proceedings, (pp. 334-336).

Williams, J. D., & Lwin, M. O. (2000). An investigation of perceived risk of purchasing products and services on the net. Proceedings of the 2nd Asia Academy of Management.

Wirtz, J., & Lwin, M. O. (2000). Space Disk Inc. – Establishing a global internet-based infrastructure service. Proceedings of the Asian Case Research Journal’s Asian Business Case Writing Conference, (pp. 254-261).

Lan, L. L., & Lwin, M. O. (1999). Electronic commerce initiative in Southeast Asia: A policy perspective. Proceedings of the 1999 Society for Marketing Advances Conference, (pp. 126-127).

Lwin, M. O., & Lan, L. L. (1999). FPMS in advertising: A comparison of executional techniques and regulations in three countries. Proceedings of the 1999 Society for Marketing Advances Conference, (pp. 182).

Lwin, M. O., & Lalwani, A. (1999). Internet marketing strategies of hotels in Asia: Trends and applications for the services sector. Paper presented at the Society for Marketing Advances Conference, Atlanta, GA.

Lwin, M. O., Wirtz, J., & Wissmeier, U. K. (1999). Using the internet as an international distribution channel – An exploratory examination. Paper presented at the Fifth International Conference of the Decision Sciences Institute, Athens, Greece.

Lwin, M. O., & Lalwani, A. (1999). Impact of English accents on advertising attitudes and purchase intentions with emphasis on the effects of gender, involvement & country-of-origin. Proceedings of the 26th International Research Seminar in Marketing and The Third International Research Seminar on Marketing Communications and Consumer Behavior, La Londe, France.

Lwin, M. O., & Lalwani, A. (1999). Internet marketing strategies of hotels in Asia: Trends and applications for the services sector. Proceedings of the 1999 Society for Marketing Advances Conference, (pp. 183), New Orleans, LA: Society for Marketing Advances.

Shamdasani, P. N., & Lwin, M. O. (1999). Effectiveness of translated brand names in advertising: Chinese versus English brand names in bilingual context. Proceedings of the 1999 Society for Marketing Advances Conference, (pp. 14-17), New Orleans, LA: Society for Marketing Advances.

Wirtz, J., Lwin, M. O., Miranda, A., & Wissmeier, U. K. (1999). International marketing via the internet: An exploratory investigation. Proceedings of the International Business South East Asia Regional Conference, II, (pp. 306-315), Melbourne, Australia: Monash University.

Lalwani, A., Mehta, S., Tan, C. T., & Lwin, M. O. (1998). Family influence structure in the choice of a housemaid: An investigation of sub cultural differences. Inaugural Conference of the Asia Academy of Management Proceedings: Does Asian Management Matter: Regional Relevance with Global Impact, (pp. 215), Hong Kong, China: The Asia Academy of Management.

Lan, L. L., Lwin, M. O., & Khoo, A. (1998). To what extent do Singapore advertisers adhere to codes of advertising practices: A comparative analysis with the United States Broadcast Media. Paper presented at the Southeast Asia Business Conference, Michigan, MI.

Lwin, M. O., & Pecotich, A. (1998). Myanmar: Consumers of a new ASEAN market. Paper presented at the Association for Consumer Research – Asia Pacific Conference, Hong Kong, China.