Division of Marketing

Nanyang Business School

Student Activities

The Marketing Club

Founded in February 2007, MarkeTHINK Club acts as the bridge among various stakeholders of the marketing community including Marketing students, alumni, researchers, educators, practitioners, and corporate entities. Through seminars, workshops, networking sessions, office tours, competitions, and working with corporate clients on various marketing consultancy projects, marketing students have excellent opportunities to sharpen their marketing acumen.

The Club consists of a group of enthusiastic Marketing students from Nanyang Business School who enjoys putting marketing theories into action. The Club aims to build the Thinkers to become Creators, Catalysts, and Connectors. Club events are held regularly, almost every week during the semester, to train, engage, and connect members. External consultancy projects are ongoing throughout the semester, giving the Thinkers valuable opportunities to gain hands-on experience in the field.

For more details, visit: https://www.facebook.com/nbs.markethinkclub/

Dr Wong King Yin

Dr Wong King Yin

Advisor (2014 - Present)

Dr. Wong King Yin obtained her PhD from the School of Hotel Administration, Cornell University. She has teaching experience in both marketing and tourism modules such as basic marketing, research methods, market relationships, and tourism and technology. Her research interests lie in the area of consumer behavior (marketing), and technology adoption and innovation in the hospitality industry (tourism). She has also worked as a consultant for hotels and Singapore Tourism Board.

Dr Lim Boon Chong

Dr Lim Boon Chong

Advisor (2013 - Present)

Dr. Lim Boon Chong obtained his PhD from NBS, Nanyang Technological University. He has teaching experience in numerous modules such as basic marketing, research methods, consumer behaviour, and other business related modules. He was also certified for Problem-Based Learning facilitation by Republic Polytechnic, when working there as a facilitator for their diploma courses. Before starting on his teaching career, Dr. Lim worked in several companies performing different marketing functions, including marketing research, sales and customer service. He had also worked as a marketing consultant for SMEs’ IT products/services.

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