By Simon Mathies, German, The NANYANG MBA Participant Intake 2011
To be considered to be the best, one has to put in the finest of all ingredients. Just like pursuing our aspirations to be the best in our chosen field after our studies, we chose to do The NANYANG MBA, considered to be one of the World’s Top MBA programmes. The same goes for Tiger Beer, which has come a long way since 1932. “A lot goes into every bottle of Tiger. The finest malt, hops and yeast. Taste-testing over 10 samples of quality of water everyday. Over 200 quality checks. All part of a strict brewing process that takes over 500 hours.” This Singapore concoction has gone a long way – it has garnered over 40 international awards, winning drinkers in major cities all over the world. So how do they do that? And that is what we Nanyang MBA students found out in our visit to its headquarters in Singapore.
Organized by the Wine, Liqueur and Beer Appreciation Club, the trip to the Asia Pacific Breweries (APB), maker of Tiger Beer, we (10 Nanyang MBA students) were warmly welcomed by APB staff and were introduced to the brewing process through an enjoyable multi-media presentation. Afterwards, we got to know the different ‘fine’ ingredients needed to make this award winning beer. After a short confidential advice to protect APB’s unique ‘art of brewing’, we entered the ‘sacred halls’ of the brewery. Inside, club members saw the highly sophisticated and automated process and the enormous polished kettles and pipe works. Even more impressing was the bottling/packaging plant. Though we may have some initial idea on how the preparations are done, but to see the actual process is simply amazing.
After the guided tour, is the part each and everyone is waiting for – to enjoy the various tastes of the different brands licensed by APB in their own Tavern located next to the factory. There is probably no better way to have a fresh tasteful Tiger right inside the brewery itself! Jane Wang, our Chinese peer, summed up our experience – “During the Tiger Brewery trip, we visited the factory and were briefed the process of producing draft beer, we took a nice group picture with the “tiger” statue in front of the factory, we were offered to drink 4 kinds of different draft beer as much as we can (drink all you can, that’s right!). We chatted and played games in the bar next to the factory while drinking the freshly-made beer.”
Enjoying the beer with friends –Jane, yours truly Simon, Ralph and Eric