![Leading Trends Behind Southeast Asia’s Digital Economy](https://blogs.ntu.edu.sg/nbsgradstudies/files/2020/11/Screenshot-2020-11-12-122048.jpg)
Leading Trends Behind Southeast Asia’s Digital Economy
When the e-commerce platform Lazada launched in 2012, Southeast Asia’s online retail scene was still in its infancy. Fast forward a few years, Lazada has become the largest e-commerce platform in the region. However, the Singapore-based e-commerce firm is not the only one helping smaller retailers capture new markets. Mobile-centric marketplace Shopee is also providing stiff competition.
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