Balachander Prashanthi
![Balachander Prashanthi at NTU ADM Portfolio](https://blogs.ntu.edu.sg/adm-portfolio/files/formidable/6/FA4096FB-A993-4F94-9918-6BEB4B7FD4E5-1db27c-300x400.jpg)
Hi! I’m Bala. I like designing work with elements of interaction with the viewer. My interests lie with social issues and cultural history, with subject matter in my work often seeking to inspire and inform.
Branding, Editorial Design, Graphic Design, Illustration, Motion Graphics, Web Design
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Final Year Project(s)
Asking is Easy is an educational campaign targeting youth in response to the culture of sexual violence in Singapore. It focuses on the various aspects of consent as a preventative approach to reducing sexual violence.
Framed by the Theory of Planned Behaviour, the campaign addresses four key primary research findings, namely, that 1) youth face difficulty asking for consent, 2) youth feel pressured to consent 3) youth are not sure about their ability to gauge consent, and that 4) youth learn about consent from informal learning spaces. These findings, along with secondary research regarding affirmative consent, scripts of female obligation, and coercion, informed an educational framework that is expressed via a website and social media platforms.