Esther Yu Kern Hui
![Esther Yu Kern Hui at NTU ADM Portfolio](https://blogs.ntu.edu.sg/adm-portfolio/files/formidable/6/2023-05-18/ESTHER-YU_10942-671c85-300x400.jpg)
Hello! I’m Esther, an enthusiastic visual communication design student who is continually striving my best in improving my design skills and creative thinking ability. My area of interest in design is to create 3D visual concepts and to communicate innovative designs, mainly for events and exhibitions.
Advertising, Branding, Creative Direction, Graphic Design
2023[if 310] — ADM’s Inaugural Visual Communication Final Year Project Award 2023 (VC FYP Award), NTU ADM
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Final Year Project(s)
Singapore is a highly developed and prosperous country with a high standard of living. According to World Happiness Report 2022, Singapore arguably had an environment well set up for happiness, with strong economy, low level of crime and corruptions, well-supported and developed healthcare as well as education system. Average over 2019 to 2021, Singapore was ranked as the 2nd Asia’s happiest nation just behind Taiwan, while ranking as the 27th happiest nation in the list of World’s Happiest Countries. However, are Singaporeans really happy? Why, then, do they still have more negative sentiments (worry, sadness, anger) than the positive ones (laughter, enjoyment, and doing or learning something interesting), based on both the result of the World Happiness Report 2022 and at personal level?
Jubiland: Rework Happiness is a research-based design project and thought-provoking initiative that invites audiences to rethink what really matters in cultivating happiness through play and activities in an exhibition setting. The project intends to address the challenges of finding happiness, raising awareness in the value of qualitative relationships, the importance of pursuing meaningful goals, as well as re-evaluate how to consistently nurture and sustain happiness.