Nur Haidah binte Mohamed Arip
![Nur Haidah binte Mohamed Arip at NTU ADM Portfolio](https://blogs.ntu.edu.sg/adm-portfolio/files/formidable/6/2024-06-11/VC_NURHAIDAHBTEMARAPEDITED-819x1024-074953-300x375.jpg)
As a designer and illustrator that values building human connection through design, Haidah’s strength lies in visual storytelling, as she holds a particular fondness for visual metaphors. With experience in branding, editorial and motion design, she is constantly looking to learn new things while consistently honing her craft.
Art Direction, Branding, Creative Direction, Editorial Design, Graphic Design, Illustration, Motion Graphics, Packaging, Typography
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Final Year Project(s)
Fuelled by the need for social support and self-understanding in the navigation of young adult existentialism, Project Little Light hopes to encourage vulnerability and human connection through a four-part illustrated book series. By using design and visual metaphors as a medium of communication and connection, these books follow a semi-non-linear narrative and speak from a personal voice of vulnerability – with the aim of highlighting the process of unpacking and understanding the emotions of the past from childhood and teenage-hood.