Forest of Danger
“Anything that is not snowy terrain is a trap.”
Sister project to my Final Year Project and illustrated book, Chiharu and the Magic Ashes. Navigate Chiharu through the birch forest without touching any obstacles!
Neo-Renaissance
Design for a metaphorical DIY compass set, along with a booklet describing humanism, the human potential, and identifying one’s personality type which may help people know more about themselves.
HYPERCUBE
PART 1
HYPERCUBE is a symbolic visual narrative based on Maslow’s hierarchy of needs and the search for self actualizaton – A social commentary of today. The world is always telling us what is considered ‘normal’ and ‘good’ – However, most of the time, that perspective is tainted by pride, ego, success, expectation, and the need for acceptance through conformity.
Analysis:
Macrocosm and microcosm – The old man is a representation of society, and the cube signifies the ideals of conformity that we propagate. The cube was also within him – showing the conflicting state of his inner self. At the last part, as his robe is being blown away, it symbolically means casting off one’s outer ego and reaching self actualization (white light).
View video here: https://vimeo.com/159620248
Soundtrack by Nicole Chan.
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PART 2
ENTER THE HYPERCUBE
A concept for a metaphorical/experimental game that allows players to explore the world around them to solve a mystery. It also acts as a 3D virtual reality network. It was designed with Maslow’s hierarchy of needs in mind.
View video here: https://vimeo.com/163471901
OPERATION GANGA
OPERATION GANGA is an experimental 8-bit game concept that deals with the theme of pollution in the Ganges river in India.
The game has three stages that comes with increasing difficulty. The villain of the game is the player, who gains money/ points by dumping more chemicals into the river.
It comes along with an art book, which showcases the game’s assets, and concept development.
There is also a collectible toy of the characters in the game that people can buy, in a blind box style. Each toy also comes with a unique story, contributed by people in the real world who are affected by the river’s condition. Proceeds of the sales will go to pollution relief efforts in the Ganges region.
Brand Advertising – PUMA
An advertising project in which students have to create an advertisement for a brand in newspaper, magazine, iPad, iPhone, and gif.banner formats.
Concept:
The main color chosen was yellow, to represent lightning and speed, as well as to grab attention. Shapes in the background were inspired from the form of the PUMA logo, arranged in a way that helps to guide the viewers eyes around information on the page – They are also symbolic of speed lines. The students also had to explore photography, lighting, and photo editing in order to transform a raw photo into one that was suitable for the brand – In this case, there was digital painting of the hair to create a flowing effect, editing of the model’s silhouette to create a fitter and more sporty look, and editing the lighting to create a more dramatic and intense feel.