Sim Pei Yun
Pei Yun has been doodling on her books since she could read. Upon discovering design, she is motivated to apply her creativity appropriately and harmonise different disciplines to present fresh inspirations. Her current interests lies in exploring social commentaries, philosophies and cultural designs to understand life better. Pei Yun believes in having a job that she loves so she does not have to slog and has explored various creative fields such as Landor Associate, the NUS museum and MOE. When she is not designing, Pei Yun spends her time reading literature, exploring museums and harassing cats everywhere.
Art Direction, Branding, Drawing, Editorial Design, Graphic Design, Illustration
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Selected Coursework(s)
<<宁静致远>> Tranquil Transcendence pursues the stimulated experience of ascension from the terrestrial realm through the performance of music for its listeners. The theme of transcendence was initially derived from the cultural meaning of the traditional phoenix symbol, due to its association with flight, harmony and many other cultural meanings across Asian cultures. Many associations between the phoenix and music have been established throughout Chinese history.