Still living off your youthful high metabolism? Eating in moderation during festive occasions or planning for retirement may not be in your bucket list now but it is not too early to start thinking about these for the future.

The article, “How Singapore got millennials thinking about retirement and healthy eating”, by Low Lai Chow gives a snapshot of how two local campaigns, “Start Retiring” by NTUC Income and “Kungfu fighter, hidden sugar” by Singapore’s Ministry of Communications and Information (MCI) encourages Singapore’s millennials to be mindful of these two issues.

The article also summarises the challenges in marketing such ideas to the youth and how the NTUC and MCI successfully engaged their target audience through innovative campaigns that caused much buzz on social media. You can access the article and watch the campaign videos via the database WARC subscribed by NTU Library. Click here to access it and be inspired!

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