Authors
Cherilyn Chia Guat Joo, Joel Chan Boon Jin, Ong Hui Ying Sherry & Sydney Alexandria Teng Hui Min
Supervisors
Pamela Tor Das
Year
Abstract
Look Up, Look Out is a campaign focusing on distracted walking and road safety. It is a social movement with the intention of encouraging youth not to use their mobile devices while crossing the roads. The campaign targets youth aged 17 to 25, as it was found that young people around this age group had the highest smartphone penetration rates, coupled with the highest weekly instant-message and social networking usage on smartphones. The campaign aims to raise awareness on the risks of distracted walking but more importantly, to shape the correct mindset in pedestrians.
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http://hdl.handle.net/10356/63178