Project guiding hands

Authors
Anthea Soh Wei-Xuen, Chong Si Min, Lim Yan Ting Brenda & Siow Wei Liang

Supervisor
Ms Wong Pei Wen

Year
2015

Abstract
Despite government efforts to build a culture of giving amongst Singaporean youth, only 1 in 5 volunteered in 2014. Singaporean youth lack motivation to volunteer, and were predominantly found to volunteer because of compulsory community involvement programs in school. Project Guiding Hands was launched to increase the motivation for volunteering and promote positive volunteering attitudes targeted at youth aged 15 to 25. This was done by bringing the focus to the volunteers and their experiences. This campaign seeks to make the volunteering experience enjoyable, through a series of fun and rewarding activities.

Click link to view
http://hdl.handle.net/10356/63481

Additional links
http://guidinghands.sg/
https://www.facebook.com/projectguidinghands
https://www.instagram.com/projectguidinghands/

Dis.Is.Able

Authors
Angeline Yeo Jian Ling, Ibrohim Abdul Karim Bin Johari, Kim Young Ah & Melissa Kaur Jaswal

Supervisor
Ms Wong Pei Wen

Year
2015

Abstract
Dis.Is.Able, a promotional campaign to raise the public profile of Singapore’s para athletes through redefining their strength and ability. Targeted at youths aged 13 to 25, Dis.Is.Able aims to build a strong fan base ahead of the 8th ASEAN Para Games, which will be held in Singapore for the first time. The campaign seeks to find out more about para sports as well as to improve attitudes towards para sports. As the official social media agency for the 8th ASEAN Para Games from December 2014 to April 2015, Dis.Is.Able acts as a timely platform to ignite a national conversation on providing greater support for the para athletes.

Click link to view
http://hdl.handle.net/10356/63251

Additional links
http://disisable.com/
https://www.facebook.com/DisIsAble
https://www.instagram.com/disisable/

The platform collective: the new local startup community

Authors
Tan Jen Wei Isaac, Olivia Ng Li Wen, Teoh Wee Yang Caster & Wong Yan Ting

Supervisor
Ms Wong Pei Wen

Year
2015

Abstract
‘The Platform Collective’ is the first student campaign which encourages startups to develop their businesses by connecting and collaboration with other businesses. Its aim was to help startups to become sustainable by finding solutions to the challenges they face, through bartering with other startups. This could lead to collaborations, propelling them to find innovative ways to grow and sustain their businesses. The Platform Collective does this by being an online intermediary that curates the community of startups. The startups were mostly started by young people under the age of 30, and matches individual startups’ barters.

Click link to view
http://hdl.handle.net/10356/63362

Additional links
http://www.theplatformcollective.com/
https://www.facebook.com/theplatformcollective

Seek Singapore: stop the eye epidemic in kids

Authors
Evonne Ong Hui Hoon, Jermaine Lim Zhen Min, Joshua Francis Conceicao & Suzanna Farid Tang Shu Ling

Supervisor
Ms Pamela Tor Das

Year
2015

Abstract
“Seek Singapore: Stop the Eye Epidemic in Kids”, is a health communication campaign, targeted at parents with children below the age of seven. Its aim is to reduce the incidence of childhood myopia through educating parents of the risks and long-term consequences of this eye-condition. The campaign encourages these parents to bring their children outdoors regularly, as this has been shown to fight myopia. ‘Visualizing Myopi’ was the overall central theme and message used in the campaign, this formed the backbone of the campaign’s branding, creative tactics and strategies.

Click link to view
http://hdl.handle.net/10356/63354

Additional links
http://www.seeksingapore.com/#stop-the-eye-epidemic-in-kids
https://www.facebook.com/SeekSingapore
https://www.instagram.com/seeksingapore/
https://www.youtube.com/channel/UCFfG2HSxFvsLDrT8M-m8rMw

Clothes call – change it. Don’t bin it.

Authors
Ang Hui Yu Anna, Goh Jia Yi, Shermaine Chong Xin Hui & Ow Wen Yan

Supervisor
Ms Pamela Tor Das

Year
2015

Abstract
Clothes Call is the first local student-led campaign promoting clothes repurposing recycling, and reusing of unwanted clothes through modification. It is targeted at Singaporean aged 15 to 35, mobilising them to explore the possibilities of repurposing their clothes rather than simply throwing away their unwanted garments. The campaign aims to bring attention to textile wastes by informing them about the benefits of clothes repurposing and demonstrating that clothes repurposing can be a lifestyle choice. Ultimately strengthening Singapore’s efforts to encourage an environmentally responsible people.

Click link to view
http://hdl.handle.net/10356/63381

Additional links
http://www.clothescallsg.com/
https://www.facebook.com/clothescallsg
https://www.instagram.com/clothescallsg/