Authors
Cheo Peijun, Lim Li Zhen, Ong Lynette, Vanessa Lim
Supervisor
Asst Prof Chung Myojung
Year
2017
Abstract
Make The Cut is a campaign in Singapore that addresses the issue of textile waste using a fashion-centric framework. It aims to educate and motivate Singaporean females age 18 to 25 to maximise the use of clothes through green consumerism activities — restyling and repurposing clothes — to combat textile waste. Although Singapore has experienced an increase in textile waste output by 61% since 2008, textile waste recycling rates remain stagnant at 7% as of 2016. The team developed a strategic communication plan that engaged the audience in maximising the use of clothes to combat textile waste. Restyling and repurposing of clothes were promoted through social media and hands-on activities.
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http://hdl.handle.net/10356/69922