Authors
Khoo Qi Ying Shan, Kimberly Lam Min Pei, Nurwajiha Bte Zohry, Wee Loke Xian Cherylyn
Supervisor
Ms Pamela Tor Das
Year
2017
Abstract
Save Our Soles SG (SOS SG) was a campaign aimed at empowering women with the knowledge and awareness of the short term and long term health consequences of wearing high heels, and what they could do to care for their feet. SOS SG was targeted at working women aged 21 to 45 years old. The impact of wearing high heels has on women’s health had been well-documented, but this culture seemed to persist both globally and locally. This report looked into the thoughts, perceptions, and habits of women in Singapore on the issue of wearing high heels. It also covered the planning, execution, and evaluation of the campaign to spread awareness of the health issues and good habits that could be adopted.
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http://hdl.handle.net/10356/69861