Theatre invasion Singapore : a campaign to help NTU undergraduates gain a better understanding of theatre in Singapore

Authors
Adeeb Fazah bin Anwar Aziz Marican, Lydia Lim Qin Yun, Melody Ann Gibson, Zhou Minghui Teresa

Supervisor
Mr Ferdinand de Bakker

Year
2017

Abstract

Theatre Invasion Singapore is a communication campaign targeted at undergraduate students from Nanyang Technological University aged 19 to 26. It was carried out as a pilot test to assess the effectiveness of strategies and tactics to help students gain a better understanding of theatre in Singapore in hopes of increasing theatre attendance. Theatre Invasion Singapore was conceptualised to raise awareness and improve perceptions through repositioning theatre as vibrant and energetic. The campaign employed digital and on-ground tactics such as a series of lecture invasions, informational posters on events listing platforms and promotions of current shows to keep students engaged.

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http://hdl.handle.net/10356/69865