Submitted by Reina Wong, Student Exco VP Communications
The Nanyang MBA ALS Ice Bucket Challenge, organized by the Nanyang MBA Student Exco, took place on 27 August. The event was very successful with a great turnout of participants as well as generous donations from faculty staff and students.
It was our honour to have Prof Ravi Kumar, Dean of the Nanyang Business School, to grace the event and enthusiastically participate in the challenge.
A video clip of our Ice Bucket Challenge has been uploaded to YouTube here showing the participants in action. We also challenged the MBA classes at SMU, NUS and Insead to complete the challenge.
A grand total of USD 700 was raised and donated to the ALS Association on 9 September. We thank all donors for your generosity in making this event a meaningful one.
What is the ALS Ice Bucket Challenge?
It is an activity involving participants to dump a bucket of ice water on their head or donate to the ALS Association in the United States. It went viral throughout social media and became a pop culture phenomenon in mid-2014. On August 18, 2014, the ALS Association announced that it had received $15.6 million in donations compared to $1.8 million during the same time period (July 29 to August 18) in the prior year. (Source)
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