The Power of the Crowd – Guest Lecture by Stefan Lindegaard

Submitted by Anggono Natalnugroho, Co-Chair of the Marketing & Entrepreneurship Club

On 10 Dec 2014, the Marketing & Entrepreneurship Club invited Stefan Lindegaard, a Copenhagen-based innovation expert, to give brief a lecture on crowdsourcing — tapping the knowledge, opinions, and ideas of the crowd to help innovation inside established companies.


In this talk, Stefan Lindegaard provided history lessons, a present overview and future predictions on the benefits and challenges that come with crowdsourcing.

The topics included:

  • The early hype, status today and future directions
  • Crowdwork, crowd-innovation and crowdfunding
  • Examples of companies leveraging the crowd to solve tough challenges and pursue new opportunities
  • The motivation factor (why people participate and why companies do it)
  • How companies can use social media to improve their innovation capability

At the end of session, Stefan gave tips on how to optimise the usage of Twitter and Linkedln for MBA participants.


About Stefan Lindegaard:

Stefan Lindegaard is an author, speaker and strategic advisor. His focus on the topics of open innovation, innovation culture/management and the people side of innovation (the mindset, skills and toolbox needed for innovation today) has propelled him into being a trusted source of inspiration to many large corporations. He believes innovation requires an open and global perspective and he has given talks and worked with companies in Europe, South America, Africa, the U.S. and Asia.

Stefan Lindegaard has written three books: Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your Innovation Efforts (August 2012), Making Open Innovation Work (Oct 2011) and The Open Innovation Revolution (May 2010). His blog is a globally recognized destination with many free resources (books, white papers, exercises).

You can read further about Stefan at Follow him on Twitter: @Lindegaard


For more information about Nanyang Business School click here.

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