Authors
Huam Wen Yuan, Lynette Teo Wei Ling, Miranda Yeo Siu Hui, Tan Ke Ting Fiona
Supervisor
Ms Kairiah Mohd Tamin
Year
2016
Abstract
Join The Current is an educational literacy campaign set against the global and local decline of news consumption amongst youths. The campaign aims to use current affairs and information literacy as tools to inform, engage and equip preadolescents for their transition into active citizens. Leveraging on a motivational and planned behavioral model across three overlapping phases, Join The Current targeted preadolescents aged 10 to 14 years old. Join The Current effectively raised awareness of measures to increase preadolescents’ current affairs literacy levels and created attitudinal shifts.
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http://hdl.handle.net/10356/66925