Authors
Deborah Loh Yen Ping, Quah Jiamin Jo-ann, Kwek Zhen Yi & Tan Jia Min Shermaine
Supervisors
Wong Pei Wen
Year
Abstract
As Singapore’s ageing population rises healthcare professionals are concerned that there are insufficient efforts to prepare the youth of today for their role as future caregivers. When today’s youth become caregivers, will their families receive the quality of care, greater caregiver satisfaction and stronger relationships within the family? ‘A Call To Care’ is a public communications campaign targeting youth aged 19 to 25. The campaign was launched to promote the idea that caring can be simple as well as to raise awareness of the positive aspects of caregiving, ultimately building a strong caregiving foundation in Singapore.
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http://hdl.handle.net/10356/63194