Authors
Chin Yi Xin, Heng Yih Fang, Lei Hoi & Lee Ker Hui Felicia
Supervisor
Assoc Prof Lee Chun Wah
Year
2014
Abstract
Fit to Win is a Nanyang Technological University student-initiated health promotion campaign. It is the first social weight loss challenge in Singapore that utilises an incentive-based system to motivate participants to engage in healthy behaviours. The report documents the entire campaign covering formative research, strategic communications, sponsorships, campaign execution, public relations plan, expenditure and evaluation of its effectiveness and limitations.
Click link to view
http://hdl.handle.net/10356/60072
Additional links
https://www.facebook.com/fittowin.sg