Authors
Claire Yeoh Su-En, Lau Kwee Fang, Soh Huiting Madeline & Tan Xiang Wei
Supervisors
Dr Yeoh Kok Cheow & Mr Stephen Robertson
Year
2014
Abstract
Little Captains at Play is a public communications campaign which looks at unstructured play among pre-schoolers in Singapore. Targeted at parents with children aged 3 – 6 years old, the campaign aims to address the need for holistic development by utilising parents’ stories to encourage self-reflection and discussion. Supported by expert opinions and a range of online and offline engagement strategies, the campaign employed a three-pronged approach to educate, inspire and empower parents to provide their children with more opportunities for unstructured play.
Click link to view
http://hdl.handle.net/10356/59664
Additional links
https://www.facebook.com/littlecaptainsatplay.sg