Authors
Chan Long Teng, Ho Seok Kian Agnes, Shawn Choy Zikai & Quek Chwee Lin Vinnie
Supervisor
Ms Melina Chua
Year
2014
Abstract
The Next Stop is a social campaign to help emerging adults navigate the quarter-life crisis and seek clarity about life after graduation. Engaging tertiary students of aged 18 to 25 via online and offline platforms, it provides feature stories and tailored resources for young people to be stronger and happier adults. The report summarises the research that guided the campaign strategy and key messages, the execution of campaign and evaluation of the campaign’s effectiveness. It includes press clippings, collateral design and detailed survey results.
Click link to view
http://hdl.handle.net/10356/60097
Additional links
https://www.facebook.com/sgnextstop