Authors
Agung S. Ongko, Leonard How, Roshilah Atan & Tan Ru Ping Celine
Supervisor
Dr Yeoh Kok Cheow
Year
2013
Abstract
The campaign sets out to inspire and empower Singaporean undergraduates to
build, foster and sustain healthy romantic relationships. It did so with particular
focus on communicating the values of such a relationship by enabling personal
growth. This was in response to extensive survey findings that pointed to a conflict
between Singaporeans’ pragmatic priorities and instinctive desire for love.
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http://hdl.handle.net/10356/52947