Authors
Aw Shu Qin Cassandra, Gerlynn Chan Si Ying, Jolene Christina Ng & Lim June
Supervisors
Assoc Prof May Oo Lwin & Asst Prof Augustine Pang
Year
2013
Abstract
Through the theoretical lens of Petty and Cacioppo (1986)’s Elaboration Likelihood
Model (ELM), the study posits that congruency of gender characteristics between
olfactory and visual stimuli during a media conference would influence message
reception. The study assessed the journalists’ states and evaluations of organization
and spokesperson, as well as their news articles written based on the spokesperson’s
message.
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http://hdl.handle.net/10356/52522