Authors
Andrew Yee Zi Han, He Qing Pei, Ong Teck Keong Andrew & Sng Rong Hui Jeremy
Supervisor
Assoc Prof May Oo Lwin
Year
2013
Abstract
Nutrition or ‘signpost’ labelling provides information to consumers to assist them in
making healthier food choices. While many components of product packaging can
influence consumers’ product evaluation, front-of-pack (FOP) nutrition labelling and
country-of-origin (COO) labels are two categories of cues that have been identified as
strong influencers of consumer evaluations. This research looked at the information
on these labels and its implication on health communication policy.
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http://hdl.handle.net/10356/52587